By Eric Berry
More, better images always increase user engagement, right? Not so, says Nielsen Norman’s eye tracking study. Some fascinating data points include 1) users often ignore big, splash images that may appear purely decorative, 2) product photos and real people are viewed closely while stock photos are generally ignored, 3) if the product photos aren’t helpful for the purchasing decision being made (e.g. pictures of generally identical TVs), they will be largely ignored.
1. Photos as Web Content, Nov. 1, 2010 [http://www.nngroup.com/articles/photos-as-web-content/]