In just four short years, native advertising will be poised to take the lion’s share of display advertising budgets. The upward trend comes as advertisers are experiencing for themselves the performance and branding benefits of native advertising. In order to satiate their growing appetite, both supply and demand partners are stepping up to provide premium inventory. By 2021, native ads are expected to make up 74% of digital display spend in the U.S.1
TripleLift, a leading programmatic native platform, is a critical supply source for demand-side platforms. TripleLift serves more than 1B monthly global impressions across premium publishers, including Time Inc, Conde Nast, Business Insider, The Atlantic, and many others. TripleLift is now integrated with the BrightRoll DSP from Yahoo. BrightRoll is committed to providing unique supply opportunities that serve the needs of today’s omnichannel advertisers.
“We are excited to announce our partnership with the BrightRoll DSP, Yahoo’s programmatic advertising platform. With advertisers increasingly investing in native, our partnership will help make beautiful and engaging native in-feed image and video ads easily accessible to all programmatic buyers,” Katie Glass, vice president of partnerships at TripleLift, said, “BrightRoll’s advertisers will now have the ability to weave their creative assets into innovative ad formats and easily scale it across thousands of premium publishers through TripleLift’s Native Ad Exchange.”
“Native ads can deliver higher ROI for advertisers and publishers while making the ad experience seamless for users – a true win-win-win,” Greg MacDonald, senior director of programmatic supply at Yahoo said, “As a pioneer in native advertising, TripleLift has built a programmatic marketplace of high impact, marquee inventory we can count on to perform and scale.”
*Sourced from Yahoo Brightroll