By Michael Goldberg
With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon is the use of strong visual content played an important part in helping attracting and winning the attention of customers. With that said, let’s look at some of the most engaging images in Q4, according to our latest ImageIndex™.
TripleLift’s ImageIndex™ represents a holistic measure of the overall effectiveness of a particular piece of visual advertising content. The index value is calculated based on a number of performance factors including mouseovers, clicks, shares, conversions, post- click site engagement, and an estimate of the number of users reached via social sharing. These performance factors are weighted based on the number of impressions served, audience composition, inventory characteristics, as well as the geographies in which the campaign is in market. A higher score represents a more effective image.