In 2015 Google launched Accelerated Mobile Pages dramatically changing mobile advertising across the board. Buyers, Publishers, and Consumers were all pleased with this industry shift towards quicker page load times for ads on the mobile web. TripleLift was quick to adopt the AMP requirements so that our valued publishers were able to get the best of Native and AMP ads in one place.
Time, Inc. tested the impact of AMP ads on native placements and the results were impressive to say the least! The data showed that native ads powered by AMP ran 6 times faster than standard ads on Time, Inc’s page. Take a look at the full case study to learn more & ask your TripleLift representative how to get started with Native AMP Ads today.