We are excited to announce that as of March 2021, TripleLift advertisers can apply Google’s Affinity and In-Market audience segments to their campaigns in Display & Video 360 and leverage expansion tools across all devices at no additional cost. These features can increase scale, raise awareness and drive consideration among potential customers.
We’re extremely proud of the collaborative efforts between both TripleLift and Display & Video 360 to make these audiences available to advertisers.
Interested in using in-market and affinity audiences?
Step-by-step instructions can be found in our Display & Video 360 Activation Guide.
To learn more about how to apply Google Audiences to your TripleLift campaign contact DV360@triplelift.com