AnnouncementNative Advertising

TripleLift Awarded TAG “Certified Against Fraud” Seal

By October 29, 2018 No Comments

TripleLift, the world’s largest native advertising platform, is proud to announce that we have been awarded the 100% Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal.

This award is an indication that we have implemented the necessary measures to meet Certified Against Fraud Guidelines set by TAG to monitor and fight fraud on our exchange. This accreditation is another notch on our belt of dedication towards maintaining a fraud-free ecosystem within which buyers and publishers can confidently transact.

What does this mean for you?

  • 100% of TripleLift’s traffic is scanned by White Ops to ensure a fraud-free environment
  • TripleLift filters Data Center IPs that are deemed as potentially fraudulent
  • TripleLift filters any domains that are deemed as potentially fraudulent
  • TripleLift has implemented the Payment ID System which creates a chain of custody for digital advertising transactions, helping companies ensure that payments made in the digital ad ecosystem are going to legitimate partners

The 2017 TAG Fraud Benchmarking Study, conducted by The 614 Group, found that the use of TAG Certified distribution channels for digital advertising cut IVT rates, reducing fraud by more than 83% compared to the broader industry average.

As the industry makes strides in fighting fraud, we will continue to take every measure towards implementing these guidelines, rules and regulations on our platform to ensure a clean and safe environment for all of our partners.