Discover the Difference

A Different Kind of Exchange

Welcome to the Essential Marketplace

Discover the Difference

5 Product Lines. 18 Ad Formats. One Marketplace.

The benefits of programmatic advertising – scale, efficiency, and reach – shouldn’t mean you need to compromise on things like transparency, safety or creativity.

That’s where we come in. TripleLift is the only major supply-side exchange designed to make advertising better for everyone – advertisers, publishers and consumers.

Our marketplace is different, because it was built differently from the start.

The TripleLift Difference

Creative that Shines

Computer Vision technology enables flawless creative delivery – no part of your ad is lost or cropped when delivered across desktop, mobile or CTV

Designed to Perform

From ad creative and copywriting, to campaign optimization – our team is dedicated to making all your campaigns successful

Media that Matters

Across any screen, digital channel, or format your ads are delivered on the world’s leading content – with ease, speed and efficiency

Safe and Transparent

We partner with the best DSPs, verification providers and protection services to offer transparency, accessibility and brand safety

99%

Pure. Lowest fraud rates in the industry.

96%

Customer satisfaction rate.

150+

Team members supporting you every step of the way.

Zero

Misinformation. Only quality sites and well lit environments.

Limitless Combinations. Unparalleled Results.

Every advertiser has different goals. Find the right format for your campaign and we can help you build it from start-to-finish.

Online Video
CTV
Display
Branded Content
Native
Online Video
Branded Video
In-Stream Video
High Impact Video Experience

Branded Video

Best for driving video views and increasing brand awareness.

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Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded Video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.

In-Stream Video

Best for engaging online viewers with sight, sound and motion.

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Engage viewers with 0:05 to 5 minute spots that appear before, during or after their content of choice.

High Impact Video Experience

Beta

Best for brand recall & increasing brand perception

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Captivate viewers with premium video across waterfront placements to build engagement and elevate brand perception.

CTV
CTV Spots
Split Screen
Dynamic Overlay
Brand and Product Insertion

CTV Spots

Best for awareness and viewability.

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Premium video delivered programmatically, across top networks and streaming services.
*Only available in North America

Integrated Ad Experiences

Split Screen

Beta

Best for brand recall & consideration intent.

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Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks.
*Only available in North America

Integrated Ad Experiences

Dynamic Overlay

Beta

Best for brand favorability & purchase intent.

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Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually-relevant and formatted to meet the design of your brand.
*Only available in North America

Integrated Ad Experiences

Brand and Product Insertion

Beta

Best for innovation.

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Seamlessly integrate 2D & 3D objects into a show’s content with no disruption to the storytelling, providing viewers with an elevated way to experience ad supported television.
*Only available in North America

Display
Display

Display

Best for Increasing Reach and Traffic

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Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.

Branded Content
Custom Article
Curated Article
Social Video
Social Story
ContentDial

Custom Article

Best for brand and product awareness.

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A bespoke piece of custom editorial that explores the topics and themes aligned to the brand and product, written in the voice of the publisher.
*Only available in North America

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ContentDial

Curated Article

Best for building awareness and driving consideration.

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Adaptation of existing brand assets (i.e. blog post, press release, etc.) that is lightly edited to match the tone of the publisher.
*Only available in North America

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ContentDial

Social Video

Best for driving video views.

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Short-form custom video that leverages sourced & brand-supplied footage & promoted exclusively through publisher social handles.
*Only available in North America

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ContentDial

Social Story

Best for driving awareness and content promotion.

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Organic Facebook or Instagram stories that leverage image & copy assets that are posted & promoted by the publisher.
*Only available in North America

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Native
Cinemagraph
Image
Scroll
Window
Carousel
Reveal
Pharma

Cinemagraph

Best for increasing traffic and brand awareness.

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Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.

Image

Best for increasing reach and traffic.

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Incorporate your brand’s visual content and copy directly into the publisher’s feed on the world’s best sites. Image ads allow users to discover your brand message and click through to your website to engage further.

Scroll

Best for engagement.

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Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.

Window

Best for ad engagement and brand awareness.

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Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.

Carousel

Best for engagement and product sales.

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Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow five unique images the user can explore before clicking to learn more or making a purchase.

Reveal

Best for delivering important disclosures.

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Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.

Pharma

Best for ensuring FDA compliance with your pharmaceutical ads.

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Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.

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Let's Build Something Together

Ready to see the TripleLift Difference?
Contact our team of experts.



We Work With

The Leading DSPs

Integrated with nearly all of the world's top DSPs to provide you with easy access to the most engaging advertising experiences across formats and platforms.

Premium Publishers

We work with the most premium sites to offer a better user experience, all around the world, more than 54 billion times a day.

Integrations That Keep Your Impressions Safe

Take confidence in the fact that our partnerships with the most respected companies ensure zero resold impressions, the lowest fraud rate in the industry, and the presence of no misinformation site.