The 2022 NCAA Basketball Tournament will draw millions of fans ready to watch hoops for three weeks straight from mid-March to early April. You don’t need to activate a TV spot to be a part of the action, so check out TripleLift’s March Madness package for your upcoming digital campaigns.
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Over $500 million in bets were placed last year, with that number expected to increase in 2022. Universities expect to see an uptick in applicants once making it to the NCAA Tournament, and advertising plays a key role in that, per a report via the Wall Street Journal. Educational institutions should consider TripleLift to effectively reach college prospects during & after this event period.
Have your brand take center court and work with TripleLift to assist your March Madness campaign. Check out all of our packages here!
Exchange Traded Deals provide a simpler way for buyers to execute a Deal ID. Our most direct, effective, and requested inventory is curated across a variety of culture, audience, and performance deals, available to activate right away. Check out some of our recommended ETDs that pair well with the March Madness package, or reach out to your TripleLift partner to customize your own.