TripleLift

Programmatic Advertising Platform Reinvented

Tax Day

With the beginning of a new year comes tax season. Some consumers are stressed about filing, while others are eagerly planning how to spend their return. Tax day doesn’t have to be dreadful, and now is the time to get your messaging in front of this key audience. TripleLift offers many opportunities within Native, Video, and Display to effectively deliver your message to your target consumers in ways that resonate.

TripleLift Tips


Did you know 153 million Americans filed their taxes online last year*? Whether you’re wanting consumers to use your financial service to file or spend their refund on your product, we recommend targeting them as directly as possible. Our Exchange Traded Deals are our most direct, effective, and requested inventory built for your needs.

*Source: IRS

Format Recommendations

Direct Display

Our direct relationships with publishers reduce the hops along the path to auction. This means media dollars go further and see better performance. 

Good for: lower funnel & retargeting

In-Feed Native

Because In-Feed native placements respectfully earn a user’s attention, these ads have higher brand recall than traditional banner ads.

Good for: mid-funnel & prospecting

Premium Publishers

Don’t make this season more taxing than it needs to be.

Reach out to your TripleLift partner to activate one of our Exchange Traded Deals.
Don’t see one that fits your needs? We can customize any deal for you.

Take a look at our Exchange Traded Deals