TripleLift Announces New Audience Targeting Solution Powered By First Party Data
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. For … Continue reading TripleLift Announces New Audience Targeting Solution Powered By First Party Data
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