Background
A prominent beauty retailer sought to drive traffic to its online store during the holidays, a critical time of year for their business. To capitalize on the holiday shopping season, the advertiser created engaging, holiday video ads with a joyful, celebratory tone. The retailer set out to reach multicultural beauty enthusiasts to promote two of their biggest deals of the year, including Black Friday.
Solution
The advertiser chose TripleLift for their strengths in creative technology and audience curation. TripleLift’s Branded Video format added action-oriented copy to the ad, urging interaction. To engage the brand’s target audience, they curated a contextually aligned, multicultural publisher list. Together, the harmony of the Branded Video ad experience and contextually relevant placements resulted in a $0.20 cost-per-site-conversion, exceeding the client’s CPA benchmark by 80%. Doubling down on performance, the advertiser increased their investment by nearly +116%.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
