An eMarketer’s 2019 report on fraud revealed that between $6.5 and $19 billion are lost to fraud yearly. Read that again. It’s difficult to pinpoint exactly how many working media dollars are lost because fraud protection vendors evaluate fraud using…
A better future, online and offline. TripleLift is excited to announce that it will plant 3,756 trees to commemorate the honor of being awarded three fastest-growth business awards for three years in a row. Each planted tree represents a relationship…
![Holiday Shopland: What European Advertisers Should Know About Holiday Shopping in 2019 [Infographic]](https://triplelift.com/wp-content/uploads/2019/11/blog-cover.jpg)
The holiday season is a joyous occasion for consumers, but it can be tricky for advertisers. Knowing how to get consumers’ attention, in the right environment and at the right time, is challenging. And it continues to be more stressful…
In a world where advertisers are constantly competing for consumer attention, how can brands stand out? By prioritizing authentic storytelling. This is especially critical for video advertising, because strategic changes can make or break whether an ad gets watched or…
If you thought Supply Path Optimization (SPO) was simply about cutting, think again. In the early days of SPO, when buyers became frustrated with duplicative auctions, cutting seemed like a simple solution. But soon, buyers found that cutting didn’t ensure…
Would your holiday native ads make the naughty or nice list? Native is all about context, and advertisers who want to earn consumer attention will need to consider ways to optimize visual campaigns that play up the spirit and emotions…
![Holiday Shopland: What Advertisers Should Know About Holiday Shopping 2019 [Infographic]](https://triplelift.com/wp-content/uploads/2019/11/HolidayInfographic-Blog-Feature.jpg)
The holiday season can be a stressful time for advertisers. You’re trying to stand out, earn attention, and reach ambitious sales goals, all while also trying to find time to actually enjoy the holiday season. But that doesn’t mean it…
As part of our commitment to bringing transparency to the digital advertising industry, TripleLift has been certified by the IAB UK Gold Standard 1.1 and recertified by JICWEBS. These initiatives ensure that the industry is constantly improving its digital advertising…
![Why SPO Will be the Best Development in Programmatic [Video]](https://triplelift.com/wp-content/uploads/2019/10/ProgIDRecap-blogfeature.jpg)
The current programmatic marketplace is much like the olive industry. That’s according to TripleLift’s SVP, Global Marketplace Development Michael Lehman. During his presentation at Programmatic I/O New York 2019, he explored how one olive from a tree in South Africa…
![Decoding SPO: The Guide for Unlocking More Efficiency [Download]](https://triplelift.com/wp-content/uploads/2019/10/decodingSPO-BlogFeature.jpg)
Supply Path Optimization (SPO) is the industry’s latest buzzword — for good reason. Buyers have long struggled with the downsides of header bidding, including duplicative auctions, media waste, and little insight into the value of convoluted supply paths. SPO is…
