This article was originally featured in Adweek. __ Television is arguably the greatest ad vehicle ever invented. There is tremendous excitement in advertising to treat it like digital media, with all its amazing tech, data and precision. I worry this…
For the third year in a row, TripleLift was named to Inc. 5000’s Annual List of America’s Fastest-Growing Private Companies. In the 2019 list, TripleLift ranked No. 562 overall, No. 55 in the Advertising and Marketing category, and No. 49…
![Tell Better Brand Stories Through Video: Industry Thought Leaders Share How [Video]](https://triplelift.com/wp-content/uploads/2019/08/Videovines-blog.jpg)
If there’s one area in advertising where innovation continues to thrive, it’s video. In the age of distraction, savvy brands have learned that leveraging sight, sound, and motion to earn consumer attention can also lead to a more powerful connection…
TripleLift has named Michael Shields General Manager of Advanced Advertising. The television advertising executive will spearhead TripleLift’s ad product innovations for over-the-top television (OTT). Consumer Attention Sets a New Bar for TV Advertising Audiences continue to gravitate to internet-connected television…
TripleLift’s Exchange officially transitioned to first price auctions. This switch, which continues to use proprietary placement-level data to maximize win rate and minimize clearing price, demonstrates our commitment to providing more market-driven and transparent auction dynamics. Why we’ve moved to…
![State of Programmatic Video: Tactical Advice for Advertisers from TripleLift & MillerCoors [Video]](https://triplelift.com/wp-content/uploads/2019/07/blog-AriProgVideoChicago-blog-v2.jpg)
On July 9, 2019, TripleLift & MillerCoors co-hosted a State of Programmatic Video Breakfast event in Chicago to explore the ever-evolving video advertising landscape. With so many video formats and programmatic approaches, it’s important for advertisers to understand the nuances…
Video ads face a higher engagement hurdle. Where other ads may only need a quick scan to be effective, video ads rely on true engagement with the video’s story in order to drive brand recall or action. The first step…
Are video advertisers ignoring their very own wisdom? TripleLift’s Co-Founder and Chief Strategy Officer Ari Lewine believes so. At IAB UK Engage 2019, Ari’s presentation ‘Video Advertising & Our Brains’ highlights that while both banner blindness and ad blockers are…
Ernst & Young LLP (EY) named TripleLift CEO and Co-Founder Eric Berry an Entrepreneur Of the Year® 2019 New York Award winner in the category of Marketing and Advertising on Thursday, June 20, 2019, during a special gala event at…
TripleLift is officially partnering with KPEX (Kiwi Premium Ad Exchange), the publisher consortium comprising all of New Zealand’s largest media brands. With this collaboration, TripleLift will enable custom-designed in-feed native ads across KPEX‘s premium publishers. TripleLift set the standard for…
