TripleLift’s Exchange officially transitioned to first price auctions. This switch, which continues to use proprietary placement-level data to maximize win rate and minimize clearing price, demonstrates our commitment to providing more market-driven and transparent auction dynamics. Why we’ve moved to…
![State of Programmatic Video: Tactical Advice for Advertisers from TripleLift & MillerCoors [Video]](https://triplelift.com/wp-content/uploads/2019/07/blog-AriProgVideoChicago-blog-v2.jpg)
On July 9, 2019, TripleLift & MillerCoors co-hosted a State of Programmatic Video Breakfast event in Chicago to explore the ever-evolving video advertising landscape. With so many video formats and programmatic approaches, it’s important for advertisers to understand the nuances…
Video ads face a higher engagement hurdle. Where other ads may only need a quick scan to be effective, video ads rely on true engagement with the video’s story in order to drive brand recall or action. The first step…
Are video advertisers ignoring their very own wisdom? TripleLift’s Co-Founder and Chief Strategy Officer Ari Lewine believes so. At IAB UK Engage 2019, Ari’s presentation ‘Video Advertising & Our Brains’ highlights that while both banner blindness and ad blockers are…
Ernst & Young LLP (EY) named TripleLift CEO and Co-Founder Eric Berry an Entrepreneur Of the Year® 2019 New York Award winner in the category of Marketing and Advertising on Thursday, June 20, 2019, during a special gala event at…
TripleLift is officially partnering with KPEX (Kiwi Premium Ad Exchange), the publisher consortium comprising all of New Zealand’s largest media brands. With this collaboration, TripleLift will enable custom-designed in-feed native ads across KPEX‘s premium publishers. TripleLift set the standard for…
Mother’s Day spending has long dominated the parental holiday season, but Father’s Day’s is quickly catching up. Father’s Day spending has increased by 70% in the last decade. In 2019, consumers are projected to spend the most they ever have…
Incrementality has become the new industry buzzword when it comes to campaign measurement. Because incrementality focuses on the specific additive results that would not have been generated without a given campaign, it allows advertisers to measure the return on their…
TripleLift CEO and Co-founder Eric Berry was named a finalist for EY Entrepreneur Of The Year® 2019 New York Awards. EY’s Entrepreneur Of The Year® is widely considered one of the most prestigious business awards programs in the U.S., recognizing…
![TripleLift’s Programmatic in a Post-Cookie World Panel [Video]](https://triplelift.com/wp-content/uploads/2019/05/panel-blog-post2-600x400.jpg)
On May 8, 2019, TripleLift hosted its first ‘Programmatic in a Post-Cookie World’ Panel. The panel occurred on the heels of rumors that Google would be making significant changes to consumer privacy within Chrome in the form of blocking or…
