TripleLift, the world’s largest native advertising platform has been certified with the IAB UK Gold Standard accreditation. Launched last October, the Gold Standard has three simple but fundamental aims – to reduce ad fraud, to improve the digital advertising experience,…
TripleLift is pioneering technology that enables premium programmers to monetize their OTT audiences with novel “in-content” formats that align with consumer preferences and can be inserted programmatically.
TripleLift, the world’s largest native advertising platform, continues to expand its global presence with the addition of Florian Hanke, Senior Sales Director DACH. As the company’s first German hire working out of Berlin, Florian will be handling all Demand partner…
This year the advertising industry has been experiencing a heavy shift in data usage and user privacy regulations. It is no surprise that this shift has been a challenge for many companies to keep up with. TripleLift has always maintained…
Video has been an important part of the TripleLift format family since 2016, and we’ve continued to make investments in this space as we build out new formats and capabilities to best meet our customers needs. Historically, digital video advertisers…
Last year we launched the TripleLift Native Academy to help you better understand the Native Advertising landscape and get more out of your native campaigns. Native Academy is a series of video courses, quizzes, and collateral that will enable you to…
Earlier this month our team announced that in partnership with White Ops, TripleLift would become the first native exchange to offer third-party verified pre-bid fraud prevention, across all of our inventory. This partnership allows TripleLift to leverage White Ops’s MediaGuard,…
Recruits Rubicon Project, Hearst Digital Media and Publishers Clearing House executives TripleLift, the world’s largest native advertising platform, is expanding its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded…
According to eMarketer, US native display ad spending will rise 27.9% to $28.4 billion in 2018. While we can assume that this increase in spending is in large-part due to an industry-wide shift towards less intrusive advertising, we wanted to…
Michael Lehman is VP of Supply, North America for TripleLift – the leading programmatic platform for native advertising. Adblocker adoption has been on the rise for a few years, creating considerable operational and revenue challenges for publishers. However, Chrome’s new…
