Brand Safety

TripleLift is an industry leader in providing brand safety for digital advertisers buying across our Exchange. TripleLift has fully adopted the principles of the Trustworthy Accountability Group (“TAG”) Brand Safety Certified Program in our approach to brand safety management. In addition, TripleLift is certified under  the IAB Gold Standard 2.0 and adheres to the Coalition for Better Ads standards. TripleLift is also TAG certified against ad fraud and the TripleLift’s exchange is monitored by Human Security. These certifications work together to ensure we apply industry standards for brand safety to the TripleLift ad exchange.

In alignment with TAG’s brand safety principles, TripleLift works with an audited list of suppliers that are required to adhere to our Exchange Policies around suitable content, user experience and transparency. Sites are continuously monitored for compliance with our policies.

TripleLift’s technology suite includes tools that provide mechanisms for buyers and advertisers to filter out any undesired inventory by several parameters including, placement id, domain, supply source, format, device, OS and geo. TripleLift is integrated with HUMAN, Jounce, Pixalate and Boltive content verification solutions designed to prevent brands from delivering ads on sites that contain banned categories such as hate speech and misinformation.

Take Down Policy

In the unfortunate case an ad appears against inappropriate content, TripleLift endeavors to block the ad from serving within 24 hours. 

For take down requests please contact: marketplacequality@triplelift.com