TripleLift is an industry leader in providing brand safety for digital advertisers buying across our Exchange. TripleLift has fully adopted the principles of the Tag Brand Safety Certified Programin our approach to brand safety management. In addition, TripleLift is certified under the IAB Gold Standard 2.0 and adheres to the Coalition for Better Ads standards. TripleLift is also TAG certified against adfraud and every request received by our exchange is fully vetted by Human Security. These certifications work together to ensure the highest levels of brand safety for ad exchanges.
In alignment with Tag’s brand safety principles, TripleLift works with a meticulously audited list of suppliers that are required to adhere to our Exchange Policies around suitable content, user experience and transparency . Sites are continuously monitored to ensure compliance to our policies are upheld.
TripleLift’s technology suite includes tools that provide granular mechanisms for buyers and advertisers to filter out any undesired inventory by several parameters including seat id, placement id, domain, supply source, format, device, OS and geo. TripleLift is integrated with HUMAN, Jounce, Pixalate and Boltive content verification solutions that ensure that brands will not deliver on sites that contain banned categories such as hate speech and misinformation.
Take Down Policy
In the unfortunate case an ad appears against inappropriate content, TripleLift endeavors to block the ad from servingwithin 24 hours The contractual consequences of any breach to this policy are considered uniquely in each case.
For take down requests please contact: firstname.lastname@example.org