Connected TV Advertising

CTV

Most CTV delivers reach
We deliver results

Turn streaming scale into measurable impact with creative, curation, and intelligence designed to drive real outcomes.

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CTV captures attention.
We turn it into impact.

THE RESULT

Impact. Proven.

This is what happens when CTV is built for impact.

3.6x

brand lift in ctv

+68%

PURCHASE INTENT

We lead the pack

Stand out on the biggest screen

Our CTV solutions seamlessly integrate into content, capturing attention without interrupting the experience and delivering meaningful outcomes.

Engage your audience

Our CTV formats, including In-Show Ads, Enhanced Spots, and Pause Ads, seamlessly integrate within the content, capturing attention without interrupting the viewing experience. This boosts brand recall and viewer engagement, so your ads stand out on the biggest screen.

94%

Aided brand recall

98%

Message association

Access premium, brand-safe inventory

We partner with top publishers globally, ensuring your brand appears in trusted, high-quality environments. Our direct connections with premium publishers allow for exclusive placements that keep your ads in front of the right audiences.

89%

Promotion awareness

Reach your ideal viewers with precision targeting

Target audiences based on behavioral insights, custom segments, and publisher-provided metadata. Our partnerships enable fine-tuned targeting options, helping you reach relevant viewers.

+21ppt

increase in male purchase intent was driven by 3 integrated ad experiences

81%

favorabiltiy score for Enhanced Spots and Traditional CTV ad

Creative Technology
That Captures and Connects

Redefine the way you connect with audiences through innovative CTV formats powered by our leading creative technology.

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Transform your assets

Turn your existing assets into visually stunning ad formats optimized for CTV.

Align with the best content

Leverage our AI-powered scene detection to place your ads in brand-safe environments that enhance the viewing experience.

Maximize Your Investment

Access our advanced creative technology at no extra cost, so you can focus entirely on achieving your desired outcomes.

TripleLift Formats

We offer a full creative suite of formats

CTV SPOTS

Best for brand recall and perception

Transform your existing CTV ad into a compelling ad experience to combat creative fatigue, featuring your product of choice.

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IAB Standard

PRODUCT SPOTLIGHT

Best for awareness and viewability

Premium video delivered programmatically, across top networks and streaming services. Only available in North America.

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QR Spots

Best for brand recall and engagement

Transform your existing CTV ad into an interactive ad experience, encouraging viewers to engage with your brand.

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Split Screen

Best for brand recall and consideration intent

Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks. Only available in North America.

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Dynamic Overlay

Best for brand favorability and purchase intent

Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually-relevant and formatted to meet the design of your brand. Only available in North America.

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L-Bar

Best for maximizing brand recognition

Elevate your impact by transforming your message into immersive CTV ad experiences that feature your product without interrupting content.

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Pause Ads

Best for driving attention and brand recall

Leverage moments of high viewer attention during natural breaks in content consumption, now available programmatically.

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Skip the line & access
TripleLift’s quality inventory

Your partner for transparent and accountable advertising

We partner with industry leaders to deliver transparency, accountability, and measurable results in CTV advertising, equipping you with the tools and insights to achieve your goals confidently.

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With iSpot and TripleLift, brands can find and measure unduplicated audience reach for CTV campaigns, incremental to existing linear TV activity.

TransUnion and TripleLift’s partnership offers brands a powerful supply-side CTV targeting solution, allowing them to find their precise audience at scale.

This partnership enables advertisers to target high-attention placements and assess post-campaign impact through post-campaign measurement.

TripleLift offers Scope3 certified, Green Media Product deals, allowing brands to reduce their carbon emissions through curated private marketplace deals.

This partnership allows brands to curate private marketplace deals based on Jounce data, prioritizing high-quality, direct supply paths while excluding made-for-advertising inventory.

OUR RESOURCES

Resources Designed Just For You

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Taking a Pause: Turning CTV Creative Into Action

Taking a Pause: Turning CTV Creative into Action – Download our report to learn how creative technology is reshaping the CTV landscape and driving performance outcomes.

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