Advertising for the orchestration era

Turn fragmented media into a coordinated system where data, creative, and supply work together to deliver measurable impact.

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Impressions are easy.
Impact is engineered.

THE RESULT

Impact. Proven.

Real results across attention, perception, and outcomes.

See The Proof

3.6x

brand lift in ctv

7.9x

ad recall vs benchmarks

50%+

purchase intent in retail media

272%

ROI from forrester tei study

THE SYSTEM

A new take on advertising

TripleLift connects data, creative, and supply into one coordinated system designed to drive better outcomes.

DATA & AUDIENCES

Reach the right people everywhere

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CREATIVE

Capture attention across screens

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SUPPLY & CURATION

Deliver in the right environments

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MEASUREMENT

Understand what works

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OPTIMIZATION

Improve continuously

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Solutions

Built for what you need to achieve

In today’s crowded digital environment, TripleLift’s solutions empower advertisers to break through the noise with engaging, data-driven formats that harness the power of creative to deliver impactful results.

Drive Awareness

Capture attention and build recall

Improve Performance

Increase efficiency across campaigns

Reduce Waste

Eliminate ineffective spend

Increase Conversion

Turn attention into action

INTELLIGENCE

Where it all comes together

TL Spark connects every signal across campaigns and continuously improves how advertising performs.

Explore TL Spark

TripleLift Formats

Exceptional creative deserves exceptional formats

Web

CTV

Image format

Best for increasing reach and traffic

Incorporate your brand’s visual content and copy directly into the publisher’s feed on the world’s best sites. Image ads allow users to discover your brand message and click through to your website to engage further.

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Cinemagraph

Best for increasing traffic and brand awareness

Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.

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Scroll

Best for engagement

Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.

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Window

Best for ad engagement and brand awareness

Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.

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Carousel

Best for engagement and product sales

Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow five unique images the user can explore before clicking to learn more, or making a purchase.

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Reveal

Best for delivering important disclosures

Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.

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Pharma

Best for ensuring FDA compliance with your pharmaceutical ads

Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.

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IAB Standard

Adaptive Commerce Solutions

Best for consideration and sales

Directly within the creative builder in Amazon DSP, easily retrieve components from your product detail pages and seamlessly populate into Native ads across our publisher footprint.

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Outstream

Best for video completions, and engaging viewers with sight, sound, and motion

Engage viewers with video ads that appear outside of editorial video content.

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Instream

Best for engaging online viewers with sight, sound, and motion

Engage viewers with 0:05 to 5 minute spots that appear before, during, or after their content of choice.

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Branded Video

Best for driving video views and increasing brand awareness

Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.

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Canvas Video

Best for boosting recall and enhancing brand perception, with a visually compelling, memorable ad experience

Create a memorable impact with video displayed on a branded canvas featuring compelling, brand-specific elements that are proven to enhance brand perception.

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IAB Standard

Display

Best for increasing reach and traffic

Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.

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Collection

Best for engagement and conversion

This format features a hero image alongside multiple complementary product images and clickout destinations.

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Flipbook

Best for engagement and conversion

This format features a carousel of multiple products with individual product details that users can browse within the ad to offer optionality and increase the highest probability of relevance to the user.

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Multi-Action

Best for engagement and lead generation

This format includes multiple click-through URLs to offer audiences a variety of options and effectively showcase different messages or landing pages.

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Vertical Video

Best for engagement and conversion

This format showcases a vertical video hero creative, complemented by multiple product images and various clickout destinations.

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IAB Standard

CTV SPOTS

Best for brand recall and perception

Transform your existing CTV ad into a compelling ad experience to combat creative fatigue, featuring your product of choice.

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IAB Standard

PRODUCT SPOTLIGHT

Best for awareness and viewability

Premium video delivered programmatically, across top networks and streaming services. Available in the US, Canada, and UK.

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QR Spots

Best for brand recall and engagement

Transform your existing CTV ad into an interactive ad experience, encouraging viewers to engage with your brand.

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Split Screen

Best for brand recall and consideration intent

Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks. Only available in North America.

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Dynamic Overlay

Best for brand favorability and purchase intent

Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually-relevant and formatted to meet the design of your brand. Only available in North America.

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L-BAR

Best for maximizing brand recognition

Elevate your impact by transforming your message into immersive CTV ad experiences that feature your product without interrupting content.

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Pause Ads

Best for driving attention and brand recall

Leverage moments of high viewer attention during natural breaks in content consumption, now available programmatically.

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Case Studies

Your wins are our greatest achievement

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Adelaide

TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign’s high attention score successfully drove site and store visits.

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MediaScience

TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.

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CPG Brand

A popular candy brand aimed to increase adoption of their annual holiday product line. They sought to elevate brand awareness and deliver their messaging with high impact, non-intrusive CTV ad experiences across culinary-focused streaming channels.

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Diverse Spend

Learn how TripleLift and an Independent Agency worked together to exceed spending goals on underrepresented voices supply and grew a partnership that’s larger than advertising.

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Trusted by Leading Brands and Premier Publishers

OUR RESOURCES

Here’s the latest

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Taking a Pause: Turning CTV Creative Into Action

Taking a Pause: Turning CTV Creative into Action – Download our report to learn how creative technology is reshaping the CTV landscape and driving performance outcomes.

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