SMART DATA & TARGETING FOR PUBLISHERS
Our acquisition of award-winning DMP 1plusX created a framework for the sophisticated technology, data protection and privacy standards necessary for first-party data segmentation. The result is TripleLift Audiences.
“This solution gives publishers control, allowing us to deliver effective addressable ad inventory for brands.
That level of control is critical to our future success having the opportunity to be an early partner and collaborator in TripleLift Audiences has relieved a lot of uncertainty regarding what digital advertising will look like over the coming years.”
– Stephen Mummey, SVP Digital Ad Revenue & Technology, AccuWeather