Creative
that performs

Meredith Brace is a marketing executive known for her expertise in scaling innovation, building world class marketing teams and delivering results that matter for brands, publishers and advertising tech leaders.

With over two decades of leadership experience, Meredith has held pivotal roles in advertising, creative, media, sales, and marketing across tech giants such as HP and Microsoft, as well as leadership roles at true[X], FOX networks, Samba TV, XR Extreme Reach and now, TripleLift. Her focus has been on cultivating trusted brands that drive relevance and value, while propelling growth within the dynamic landscape of advertising and marketing. 

Meredith’s industry commitment shines through her advisory and board role experience with organizations such as the American Advertising Federation, BRIDGE, OpenAP and the Academy of Television Arts & Sciences. Beyond her professional achievements, she passionately champions inclusion in the workplace as well as representation in advertising and media. Her contributions include partnerships with The Female Quotient and BRIDGE to help move inclusivity forward in addition to her active mentorship for the next generation of leaders.

Bob Coon is an established senior executive with a proven track record of scaling advertising teams. Prior to joining TripleLift, he was the Chief Revenue Officer of Samba TV, reporting to the CEO. In this role he owned all revenue generation via his oversight of the Sales Organization, Sales Enablement, Account Management, Sales Operations, and Customer Success Teams.

Before joining Samba, Bob spent almost 13 years at Amazon Advertising and was instrumental in the launch of Amazon’s connected TV (CTV) and audio products. He also led various vertical teams as the Head of Grocery Advertising Sales at Amazon where he focused on growing the company’s robust grocery business in the height of the pandemic.

Earlier in his career, Bob held executive sales roles at InterActiveCorp, Bankrate, and Disney, bringing TV and digital media products to market. He graduated from the University of North Carolina, Chapel Hill in 1998 with a BS in Business Administration and concentration in Marketing.

Ed leads TripleLift’s global sales and service efforts, driving value for advertisers, brands, publishers and enterprise partners.

Prior to joining TripleLift, Ed spent 10 years at Amazon, launching and piloting their Ad Tech Sales and Services teams. Before Amazon, Ed was an executive at 24/7 Real Media, a trailblazer in the programmatic industry.

He has been with TripleLift since 2023.

Andrew oversees product across the TripleLift portfolio, including native, online video, CTV, display and branded content.

Previously, he served as VP, Product Management for AppNexus where, as an early employee, he was instrumental in leading the buy-side product team, introducing early video products, helping the company grow from 100 to over 1,000 employees, and facilitating the multi-billion dollar acquisition of the company by AT&T.

He has been with TripleLift since 2018.

Abby Hamilton is an accomplished executive with over 20 years of experience leading people strategies. As Chief People Officer at TripleLift, Abby is responsible for shaping a people-first culture that scales with the business while advancing talent, leadership, and organizational effectiveness.

Prior to joining TripleLift, Abby served as the Chief People Officer at LiveIntent, where she led through transformative growth, a successful acquisition by Zeta Global, and post-merger integration. Her earlier career spans impactful roles at Undertone and in the pharmaceutical sector, where she built and led strategic initiatives across talent acquisition, performance management, organizational design, and M&A.

Known for her grit, heart, and ability to navigate complexity with clarity, Abby is passionate about developing resilient teams and empowering leaders to drive meaningful impact. She is a trusted advisor to executives and a champion of building workplaces where people can do their best work.

Abby lives in the NYC area and is an active member of CHIEF and is forever working on her coffee game.

Dave brings over 30 years of experience in large public and private equity companies and smaller, high-growth businesses. He is a decorated US Navy combat veteran who built his career in the marketing and advertising technology ecosystem from early commercial and product leadership roles at TARGUSInfo, contributing measurably to their sale to Neustar in 2011.

Following the post-merger integration, he was recruited into Audience Partners as their chief executive officer. After transitioning the business to a scaled software and programmatic business, enabling their sale to Altice, Dave was recruited into LiveIntent as chief operating officer and chief data officer before joining Oracle as general manager and chief revenue officer of the Oracle Marketing Cloud business in North America, where he spent nearly four years.

Most recently, he was the Chief Commercial Officer at Innovid (NYSE:CTV), where he led sales, marketing, solutions engineering, customer success, and revenue operations, driving over seven quarters of consecutive growth and profitability prior to their acquisition by MediaOcean.

Jennifer Lee leads TripleLift’s customer-facing functions worldwide, ensuring consistent, high-quality service and maximizing client satisfaction across regions. As the CCO, she oversees critical areas such as Campaign Management, Partner Management, Yield, Publisher and Data Client Services, Publisher Operations, Large Customer Solutions, and Commercial Deals. Jennifer’s strategic focus on customer retention and revenue growth aligns service delivery with both local and global objectives. She collaborates with teams across diverse markets to optimize performance, leveraging data-driven insights and market-specific strategies across all advertising formats. With over a decade of dedication to TripleLift, Jennifer’s leadership exemplifies our commitment to excellence.

Prior to joining TripleLift, Jennifer was one of the early members at VivaKi, the first programmatic trading desk operated by Publicis. At VivaKi, she played a pivotal role in pioneering programmatic buying strategies, which laid the foundation for modern digital advertising practices. Her experience there provided her with a deep understanding of the digital advertising ecosystem and the importance of data-driven decision-making.

Ron Lissack, TripleLift’s EVP of Technology, has over a decade of experience in ad tech. He played key roles in the sales of AppNexus to AT&T and Xandr to Microsoft. At Xandr, he led engineering, product, and data science teams, developed solutions for the disappearance of third-party cookies, and was pivotal in Microsoft’s acquisition due diligence.

Ron also served as Chief Architect at Scope3, modeling gCO2e emissions in digital advertising and integrating customer data feeds. At Microsoft WebXT, he successfully pitched Netflix to use Microsoft’s ad stack for its ad-supported tier, beating major competitors.

Before his ad tech career, Ron was an architect at Amazon Lab126, contributing to the development of the Kindle. He has also been an entrepreneur and consultant in telecommunications, industrial automation, and scientific instruments, holding several patents.

Ron’s strategic vision and technical expertise drive TripleLift’s technology initiatives forward.

With over 30 years of experience in retail and advertising, Frazer Locke brings a wealth of expertise to TripleLift. He has a proven track record of delivering results at scale within global organizations through a commercially minded, process-driven, and partnership-oriented approach.

Frazer spent 11 successful years at Amazon, where he held pivotal roles within both the Retail and Ads organizations. For the last 5 years, he led the EU region as Director of AdTech Sales for Amazon Ads, including overseeing the APAC region for the past 18 months. His team specialized in selling Amazon’s AdTech solutions, including the Amazon DSP, Amazon Ad Server, and Amazon Marketing Cloud. He also collaborated closely with AWS on relevant ad tech initiatives.

Before Amazon, Frazer has held operational and commercial positions in the retail industry since 1991, transitioning to e-commerce leadership roles at GAME Group in 2007 and ASDA Walmart in 2009.

Frazer Locke’s deep industry knowledge and strategic vision make him an invaluable asset in leading TripleLift’s international sales efforts.

Monica is an accomplished leader with deep expertise in operations and strategy. Known for driving organizational success, she excels at collaborating with cross-functional leaders to deliver on strategic initiative goals that propel business growth. Monica is passionate about driving transformative change in organizations. 

With a proven track record in operational excellence, Monica previously led Business and Revenue Operations at TripleLift, where she played a pivotal role in scaling processes and delivering impactful results. Prior to TripleLift, she managed the pharma advertising client services team at Everyday Health, fostering strong client relationships and driving campaign success for some of the largest US pharmaceutical companies. 

Monica holds a Master’s degree from New York University and a Bachelor’s degree from Drew University.

Doug Owens joins TripleLift on an interim basis from Vista Equity Partners where he has been a leader of the Value Creation Team as a Managing Director of Business Systems, Finance and Administration since 2021. Mr. Owens previously served as Senior Vice President of Operations at Vista Equity Partners and was a member of the private equity Flagship team, joining the firm in 2019.
Prior to rejoining Vista in 2019, Mr. Owens was CFO at PDI Software, where he was responsible for the finance, accounting and risk management aspects of the business. Before PDI, Mr. Owens was Managing Director and Program Director at Vista Consulting Group, where he led the Finance and Administration practice. Prior to Vista Consulting Group, Mr. Owens was Vice President and Divisional CFO at NCR Corporation, where he oversaw the company’s hospitality industry. Mr. Owens began his career as a Certified Public Accountant at EY.
Education
B.S. in Accounting, Bloomsburg University of Pennsylvania
M.B.A. in Finance, American University

Sofia Rabellino is the SVP, Business Development at TripleLift, where she drives strategic partnerships with DSPs, retailers, and technology vendors to bolster the company’s CTV, Retail Media, and Data offerings. With a fifteen-year career at Criteo, Sofia brings deep expertise in digital advertising, having held roles across technical, commercial, and leadership functions. In her most recent role at Criteo, she led the Global Supply organization and successfully launched an SSP tailored for commerce. A strong advocate for industry standards, Sofia served on the Prebid board from 2020 to 2022.

Eric Roza is chairperson of TripleLift and oversees the Office of the CEO.
Mr. Roza most recently served as CEO at CrossFit. Before his time at CrossFit, Mr. Roza spent 12 years as CEO of Datalogix, building it into one of the largest data and analytics companies in the global digital advertising industry. Following Datalogix’s sale to Oracle, he served as Senior Vice President and General Manager of the Oracle Data Cloud. Mr. Roza previously worked at a number of technology startups and started his career as a Consultant at Bain & Company.

Jaison leads TripleLift’s Technology organization including Platform Engineering, Solutions Engineering, Connected TV Engineering, and Data Science. He was instrumental in launching and scaling 4 of the company’s product lines, including its flagship Native Ad Exchange.

Prior to joining TripleLift, Jaison worked in corporate development at Aol and investment banking at JPMorgan. He started his career developing autonomous vehicle technology at Princeton University where he graduated with distinction from the ORFE and CS departments.

He has been with TripleLift since 2013.