Who We Are

Who We Are

We’re a digital advertising platform at the intersection of creative and media.

Some programmatic media companies do one versus the other.

With TripleLift, you get it all.

We build
Creative that fits beautifully into its environment

Delivered by
Media that performs for brands, publishers and platforms

Powered by
Technology solutions that work seamlessly across screens and channels around the world


And with our acquisition of 1plusX, we now package audiences that deliver on outcomes for both buyers and publishers, even in cookie-constrained environments.



We elevate digital advertising across every screen.

TripleLift makes advertising work for everyone: publishers who seek greater monetization, advertisers who require better performance, consumers who want better ad experiences and diverse voices who want equal inclusion and access to opportunities.

We’re a company that truly believes we win only when everyone wins. That’s in our DNA and we like it that way.

Core Values

Core Values

We have five core values that guide our work.

Win As A Team

We are a diverse team who like the people they work with and strive to make everyone around them better. This means being positive, compassionate, accountable, and supportive to each other. We create equitable opportunities for our teammates to thrive and win together.

Embrace and Drive Change

We operate in a dynamic and competitive ecosystem that requires continuous innovation. TripleLifters are comfortable with uncertainty. We listen to our customers, move quickly, question convention and embrace change.

Learn and Grow

We are committed to self-improvement at all times. TripleLifters seek feedback and take extra steps to learn about our craft, customers, and industry. With continuous learning, we grow together as a team and as individuals.

Operate with a Founder's Mentality

Like our founders, we step up whenever there's an opportunity. When we see an issue, we take initiative. This means improving what we touch by proposing solutions and seizing opportunities.

Own Your Piece, Know The Puzzle

We deliver excellence in our individual areas of expertise while understanding how that work drives our overall success. Knowing 'the whole is greater than the sum of its parts' drives maximum output for everyone.



Our founders had a game changing idea back in 2012.

Inspired by the major social and search platforms of the time, they created formats and that would result in better ads for the open web.

TripleLift is named for how their innovations have lifted the fortunes of 3 groups: advertisers who require better performance, publishers who seek greater monetization and consumers who want better ad experiences.

From that day to this one, TripleLift has kept that founders mentality.

Scroll down to meet our leadership team.

Eric Roza
Andrew Eifler
Chief Product Officer
Ed Dinichert
Chief Revenue Officer
Sonja Kristiansen
Chief Business Officer
Marjorie Ajero
Chief Human Resources Officer
Doug Owens
Chief Financial Officer
Jaison Zachariah
Senior Vice President, Technology
Kama Ostoya
General Counsel
John Stoneman
Senior Vice President, Global Demand
Jen Lee
Senior Vice President, Global Customer Service
Monica O’Kelly
Senior Vice President, Business Operations


TripleLift is building a diverse culture where employees are empowered to be their unique selves.

TripleLift aims to be a place that works for you, and where you can feel like you belong.

Our focus is to enable individuals to share their authenticity and contribute as part of a team. To drive our inclusive culture, we support efforts to break down barriers and create meaningful change.

We are Reshaping the Ad-tech Industry to be More Inclusive.

At TripleLift, we believe in the power of diversity, equity and inclusion both in the work we do, and for the communities we serve. We are certified by the NMSDC as a diverse supplier, and we take our responsibility very seriously in building safe spaces for everyone.