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Data & Targeting
Connect with your customers and drive better results…everywhere
Unlock precision and performance with advanced data and targeting technology
Welcome to TripleLift Audiences
Premium, no-cost audience and inventory curation that delivers superior outcomes
For Advertisers
Custom targeting, easy to activate
Combine the power of 1PD, 3PD IDs and unique curation capabilities to seamlessly reach your target audiences without reliance on legacy identifiers.
For Publishers
Your data, your terms
Boost yield in all environments (including ID-less) and improve fill rates without releasing control over your data and inventory.
For Consumers
Better ad experiences
Advertising suited to your interests so your digital privacy remains intact.
Drive Performance Without Added Costs
Access thousands of ready-made audiences for free. Choose from over 2,000 customizable options, activate campaigns instantly with seamless deal ID integration, and scale your first-party data across all environments—whether through TripleLift or your DSP.
For Advertisers
Combine smart data, quality inventory, and high-quality formats to connect with your audience at scale.
- No Cost Audiences
- Seamless deal ID activation
- 1P Audience onboarding and expansion across all environments
- 2000+ audiences (plus the ability to customize), free from legacy IDs
- Off-the-shelf deal library available for easy activation directly from TripleLift and your DSP of choice
- Publisher and domain-level targeting + placement-level optimization (online only)
For Publishers
Curation on your terms allows you to take control over which segments to make available for targeting
- Improved fill rates in cookie-constrained environments
- Lightweight yet secure activation
Our Process
How our approach to curation can work for you
Identify key attributes, audience segment information, keywords and/or inclusion/exclusion list for targeting.
Step 1
Advertiser identifies
Advertiser identifies
key attributes
Identify key attributes, audience segment information, keywords and/or inclusion/exclusion list for targeting.
Step 2
Publisher content analysis
Organize all online content for each publisher and observe user interactions with content using 1P IDs.
AI models user-to-content interactions and TripleLift trains the model to recognize users who share the same attributes and behave similarly.
This curates a large pool of audiences and inventory where prospective customers may be, based on the initial attributes.
Step 3
Curated deals
Designate your audience according to:
- age/gender segments
- keyword based segments
- behavioral segments
- purchase-intent segments
Step 4
Activate in your DSP
Receive continuous data insights so you can make proactive adjustments to keep your campaigns responsive and aligned with the right audience.
Curated deals that deliver
OUR RESOURCES
Insights to Drive Your Success
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