measurement

Measure what actually matters

Connect media exposure to attention, attitudes, and business outcomes – with measurement built into the system, not layered on after.

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Most measurement stops at delivery. 
We measure what happens next.

we go further

Beyond delivery metrics

Viewability. Time in view. Completion rates.
They show that something was delivered, not that it worked.

We go further. We measure how people pay attention, what they think, and what they do next.

Because exposure alone is not impact.

Attention

Understand if your ad was actually seen.

Behavior

Track real-world actions and intent

Attitudes

Measure recall, favorability, and perception

Outcomes

Connect media to revenue and results

Intelligence that connects it all

TL Spark turns fragmented signals into clear, actionable insight.

Unifies signals
Across channels and environments

Identifies what works
Pinpoints drivers of impact

Improves continuously
Feeds insights back into optimization

research capabilities

Not just measurement.
Understanding.

Data shows what happened. Our research explains why.

Brand lift studies

Don’t just buy media. Change attitudes. Confidently measure how a campaign affects brand attitudes with metrics such as awareness, favorability & purchase intent.

Unified attribution

Master the consumer journey with person-level, cross-platform measurement that captures every action from exposure to conversion. Connect the dots across channels and placements to prove exactly how your media mix drives consistent brand outcomes.

Attention measurement

Pixels can be bought but attention is earned. Target and measure just how much your ad was seen across all digital platforms and prove the impact on the bottom line.