Suffering from Impact Dysfunction?
PROVE IMPACT
Prove what actually works
Connect media exposure to attention, perception, and real business outcomes with measurement designed for how advertising actually performs.
Measurement shows what happened.
Understanding explains why.
The Result
From signals to sales
+50%
More efficient cpc
+47%
ROAS lift vs benchmarks
+61%
high attention scores
What You Gain
Not more data. Better answers.
Understand Attention
Know if your ads were actually seen and engaged with
Track Real Outcomes
Connect media exposure to business results
Measure Perception
See how consumers think and feel about your brand
Improve Efficiency
Use insights to continuously optimize performance
HOW IT WORKS
A Measurement System Built for Outcomes
Every signal leads to a better decision.
Step 1
Exposure is tracked
Understand who saw your ads and where they appeared
Step 2
Creative captures attention
High-impact formats are designed for how people actually engage.
Step 3
Supply maximizes quality reach
Premium publishers ensure your message appears in trusted environments.
Step 4
TL Spark optimizes continuously
The system adjusts delivery in real time to improve efficiency and outcomes.
WHERE IT WORKS
Performance across every channel
Performance happens everywhere it matters.
iSpot
Measures CTV outcomes including reach, frequency, and business impact
Cint
Captures brand lift, recall, and perception through survey-based insights
Attain
Connects ad exposure to real-world purchase and transaction data
Tobii
Measures real attention using eye-tracking to understand what people actually see.
Circana
Links media exposure to retail sales and consumer purchase behavior
OUR RESOURCES
Resources Designed Just For You
Taking a Pause: Turning CTV Creative Into Action
Taking a Pause: Turning CTV Creative into Action – Download our report to learn how creative technology is reshaping the CTV landscape and driving performance outcomes.
Learn More
From Guesswork to Greatness: How Marketers are Redefining Effective Creative at Scale in Digital Advertising
A new report from TripleLift, the Creative SSP, and EMARKETER reveals how to build and scale effective creative that drives performance.
Learn More
The Creative Edge in Retail Media: Holiday Season Edition
The Creative Edge in Retail Media: Holiday Season Edition. Check out this guide to capitalize on peak consumer shopping activity.
Learn More