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Data & Audiences

Audiences reimagined for impact

Connect sell-side behavioral and contextual signals with first-party data and third-party audience partners to deliver engaging messaging in contextually relevant moments.
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Most targeting is built on assumptions.
Ours is built on trusted signals.

The platform

A smarter approach to targeting

With 3K+ off-the-shelf segments, TripleLift’s proprietary CDP continuously analyzes our publisher network to ensure advertisers meet consumers when and where messaging resonates.
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WHAT YOU GAIN

Better signals. Better reach.
Better results.

High-Quality Signals

Continuously updated sell-side behavioral and contextual signals for maximum relevance

Cross-Channel Reach

Activate audiences seamlessly across CTV, open web, and mobile apps

Seamless Activation

Build curated deals with our team or in our UI and launch instantly in your preferred DSP

Flexible Data Strategy

Expand first-party data with lookalike modeling and easily append premium third-party segments

Why TripleLift

Everything working together.
Finally.

For Publishers

Turn inventory into growth


  • Maintain control.
    Decide how your data is used and activated.

  • Increase yield.
    Connect inventory to higher-value demand.

  • Monetize intelligently.
    Turn audience signals into performance-driven opportunities

For Advertisers

Turn attention into outcomes


  • Reach the right audience.
    Identify consumers based on real behavior and intent.

  • Improve efficiency.
    Reduce wasted impressions and focus on what performs.

  • Activate without complexity.
    Deploy audiences quickly across channels.
How it works

Signals in. Outcomes out.

Step 1

Define the audience

Start with behaviors, intent, or attributes.

Step 2

Understand Content & Behavior

Analyze how users engage with content.

Step 3

Model Similar Audiences

Identify patterns across users and environments.

Step 4

Curate Inventory & Audience

Build deals aligned to where audiences are

Step 5

Activate & Optimize

Launch and continuously improve performance.

data & partners

Connected data ecosystem

First-party publisher data

Your data augmented by direct access to 1M+ data points through 5,000+ publisher relationships

Retail and commerce signals

Shopper behavior and retail integrations provide real purchase intent

Contextual intelligence

Content, environment, and moment-based signals ensure relevance always

Third-party data partners

Best-in-class data providers extend reach and precision

Turn Data Into Impact