HIGH-IMPACT OPEN INTERNET

Make the open internet work harder

Deliver high-impact creative in premium environments across the open internet designed to capture attention and drive measurable outcomes.

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The open internet offers scale.
Now it delivers impact.

The Result

Attention drives outcomes.
We prove it.

+70%

Longer view time

61%

Higher attention scores

+50%

Purchase intent

What You Gain

More than just reach

Real Attention

Formats designed to be seen and engaged with

Premium Environments

High-quality publishers across the open internet

Stronger Engagement

Creative that earns interaction, not just exposure

Measured Outcomes

Connect impressions to real results

A System Built Around Your Supply

Ensuring every impression is valued correctly.

Step 1

Data identifies the audience

Signals ensure your brand reaches the right consumers in the right environments.

Step 2

Creative captures attention

High-impact formats are designed for how people actually engage.

Step 3

Supply is curated for quality

Inventory is selected based on context, quality, and performance.

Step 4

TL Spark optimizes continuously

The system continuously improves performance to increase attention and recall.

TripleLift Formats

Creative formats that stand out

Web

Image format

Our visually stunning formats enhance the user experience

Our high-impact adaptable formats, powered by our innovative creative technology and backed by reliable data, increase engagement, drive higher click-through rates, and deliver exceptional ROI – all at no additional cost.

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Cinemagraph

Best for increasing traffic and brand awareness

Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.

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Scroll

Best for engagement

Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.

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Window

Best for ad engagement and brand awareness

Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.

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Carousel

Best for engagement and product sales

Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow five unique images the user can explore before clicking to learn more, or making a purchase.

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Reveal

Best for delivering important disclosures

Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.

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Pharma

Best for ensuring FDA compliance with your pharmaceutical ads

Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.

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High Impact

Adaptive Commerce Solutions

Best for consideration and sales

Directly within the creative builder in Amazon DSP, easily retrieve components from your product detail pages and seamlessly populate into Native ads across our publisher footprint.

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Outstream

Best for video completions, and engaging viewers with sight, sound, and motion

Engage viewers with video ads that appear outside of editorial video content.

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Instream

Best for engaging online viewers with sight, sound, and motion

Engage viewers with 0:05 to 5 minute spots that appear before, during, or after their content of choice.

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Branded Video

Best for driving video views and increasing brand awareness

Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.

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Canvas Video

Best for boosting recall and enhancing brand perception, with a visually compelling, memorable ad experience

Create a memorable impact with video displayed on a branded canvas featuring compelling, brand-specific elements that are proven to enhance brand perception.

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IAB Standard

Display

Best for increasing reach and traffic

Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.

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Collection

Best for engagement and conversion

This format features a hero image alongside multiple complementary product images and clickout destinations.

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Flipbook

Best for engagement and conversion

This format features a carousel of multiple products with individual product details that users can browse within the ad to offer optionality and increase the highest probability of relevance to the user.

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Multi-Action

Best for engagement and lead generation

This format includes multiple click-through URLs to offer audiences a variety of options and effectively showcase different messages or landing pages.

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Vertical Video

Best for engagement and conversion

This format showcases a vertical video hero creative, complemented by multiple product images and various clickout destinations.

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IAB Standard

SUPPLY

Quality at Scale

Access premium publishers across the open internet through curated supply designed for performance.

Direct Publisher Relationships

Trusted, high-quality environments

Curated Deals

Inventory selected for outcomes

Scaled Reach

Broad access without compromising quality

OUR RESOURCES

Resources Designed Just For You

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Taking a Pause: Turning CTV Creative Into Action

Taking a Pause: Turning CTV Creative into Action – Download our report to learn how creative technology is reshaping the CTV landscape and driving performance outcomes.

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