TL Direct

Orchestrate Impact

The industry’s only unified curation platform empowers buyers and sellers to coordinate supply, audiences, creative, and measurement to drive performance

Build smarter deals with audience precision, creative differentiation, and impact measurement designed to improve performance without adding operational drag.

5K+
Direct publisher relationships
7T
monthly availabilities
72%
of all cross-channel ad opportunities

Value Baked In

Free 1P data onboarding and lookalike modeling

Leverage TripleLift Audiences 3k+ off-shelf behavioral and contextual segments at no extra cost

AI-powered custom audience creation

No TripleLift curation fees

Deliver Impressions That Impress

90+ Native and High-Impact Display, Video, and CTV formats

Leverage existing assets

Simple to build, fast to deploy

Leverage location, gamification, social-media styles, and more to increase engagement

Make Campaigns Perform Harder With High-Quality 3P Audience Segments

Measure What Matters

Measurement, Brand Lift, Attention

For Publishers


  • Unprecedented Curation Control
    Build 1:1 PMPs, Curated Deals Across TripleLift 5k+ Publisher Network, or cross-Channel Audience Extension.

  • Partner Activation
    Leverage container deals with agency partners or use the deal library for buyer discovery.

  • Flexible Pricing Models
    Support fixed-rate, floor-rate, or hybrid deal structures to match buyer preferences and maximize fill.


  • Real-Time Yield Optimization
    TL Spark agentic intelligence layer analyzes demand patterns and market data to shape traffic, adjust floors, and maximize revenue.
    .

For Advertisers


  • Deals Created in Minutes
    Rapidly build campaigns and pump out deal IDs that can be activated immediately in a DSP.

  • Flexible Access Points
    Leverage UI, robust APIs, or send your agent to our MCP.

  • Real-Time Campaign Optimization
    TL Spark agentic intelligence layer analyzes performance to shape traffic, adjust bidding, and maximize revenue.


  • White-Glove Service Always Available
    Still access TripleLift’s top-notch customer support for both general assistance and strategic guidance.


TripleLift delivers Impact by Design. TL Direct is where you Design Impact.