Solutions for Advertisers

Advertisers

Make every
impression count

Transform your advertising strategy with ads that captivate and convert. Our innovative creative formats and precise targeting help you deliver messages that truly resonate with your audience. With TripleLift, your ads go beyond the impressions – they create meaningful connections and drive results.

Get Connected

A better way to advertise

In a world full of ads, stand out with solutions designed to capture attention. At TripleLift, we harness the power of creative, precision, and performance to deliver impactful results.

Engaging Ad Formats

Say goodbye to disruptive ads. Our innovative formats blend naturally into content, capturing attention without interrupting the user experience.

Premium Environments

Trust your ads to run in premium, brand-safe spaces. With direct partnerships with top publishers, we ensure your brand shines in the best possible light.

Maximize Impressions

Reach the right people, every time. Our data-driven technology connects your brand to audiences that matter most, optimizing performance without added complexity or cost.

Access quality brand-safe inventory

80%+

Comscore 200 Ad Supported Publishers

0.4%

Ad Fraud Rate, validated by Human

100%

sellers.json transparency

TripleLift Formats

Exceptional creative deserves
exceptional formats

Web

CTV

Image format

Best for increasing reach and traffic

Incorporate your brand’s visual content and copy directly into the publisher’s feed on the world’s best sites. Image ads allow users to discover your brand message and click through to your website to engage further.

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Cinemagraph

Best for increasing traffic and brand awareness

Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.

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Scroll

Best for engagement

Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.

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Window

Best for ad engagement and brand awareness

Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.

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Carousel

Best for engagement and product sales

Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow five unique images the user can explore before clicking to learn more, or making a purchase.

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Reveal

Best for delivering important disclosures

Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.

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Pharma

Best for ensuring FDA compliance with your pharmaceutical ads

Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.

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IAB Standard

Adaptive Commerce Solutions

Best for consideration and sales

Directly within the creative builder in Amazon DSP, easily retrieve components from your product detail pages and seamlessly populate into Native ads across our publisher footprint.

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Outstream

Best for video completions, and engaging viewers with sight, sound, and motion

Engage viewers with video ads that appear outside of editorial video content.

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Instream

Best for engaging online viewers with sight, sound, and motion

Engage viewers with 0:05 to 5 minute spots that appear before, during, or after their content of choice.

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Branded Video

Best for driving video views and increasing brand awareness

Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.

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Canvas Video

Best for boosting recall and enhancing brand perception, with a visually compelling, memorable ad experience

Create a memorable impact with video displayed on a branded canvas featuring compelling, brand-specific elements that are proven to enhance brand perception.

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IAB Standard

Display

Best for increasing reach and traffic

Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.

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Collection

Best for engagement and conversion

This format features a hero image alongside multiple complementary product images and clickout destinations.

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Flipbook

Best for engagement and conversion

This format features a carousel of multiple products with individual product details that users can browse within the ad to offer optionality and increase the highest probability of relevance to the user.

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Multi-Action

Best for engagement and lead generation

This format includes multiple click-through URLs to offer audiences a variety of options and effectively showcase different messages or landing pages.

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Vertical Video

Best for engagement and conversion

This format showcases a vertical video hero creative, complemented by multiple product images and various clickout destinations.

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IAB Standard

CTV SPOTS

Best for brand recall and perception

Transform your existing CTV ad into a compelling ad experience to combat creative fatigue, featuring your product of choice.

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IAB Standard

PRODUCT SPOTLIGHT

Best for awareness and viewability

Premium video delivered programmatically, across top networks and streaming services. Only available in North America.

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QR Spots

Best for brand recall and engagement

Transform your existing CTV ad into an interactive ad experience, encouraging viewers to engage with your brand.

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Split Screen

Best for brand recall and consideration intent

Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks. Only available in North America.

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Dynamic Overlay

Best for brand favorability and purchase intent

Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually-relevant and formatted to meet the design of your brand. Only available in North America.

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Data & Targeting Solutions

We offer premium formats, quality inventory, and smart targeting in
one place to make your life a little easier.

TripleLift Audiences

Target smarter,
not harder

Reach the right audience with precision. Our data & targeting technology, TripleLift Audiences, ensures you reach the right audience with a robust library of audience segments, optimizing toward your desired KPIs. Deliver personalized ad experiences that drive engagement and maximize ROI—all without additional costs.

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Data & Targeting

Curated Deals

Leverage first-party data, performance, contextual, and UNREP (underrepresented) data deals to deliver personalized, actionable ads. These audience-based solutions ensure your ads reach the most relevant audiences, driving higher engagement and ROI.

First-Party Deals

Unlock the full potential of first-party data with 1PD deals. Tap into data directly sourced from trusted publishers, or bring your own data to build more targeted and effective campaigns.

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Performance

Optimize every impression. Tailored to drive your desired outcomes, our performance deals optimize at the placement level for the highest performance that meets your campaign goals.

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Contextual

Connect with various audiences by aligning with content consumers already enjoy. Deliver your message in contextually relevant environments for higher engagement and brand recall.

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UNREP

Support your multicultural initiatives and invest directly in diverse-owned publishers. Leverage UNREP to buy impressions from sites majority-owned by underrepresented communities

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Integrated Solutions

Access high-quality inventory and maximize revenue with scalable programmatic solutions.

TripleLift SSP

High-performing ad experiences in brand safe environments

Access high-quality inventory premium publishers and seamlessly scale your campaigns across the Web and CTV. With TripleLift’s SSP, rest easy knowing your ads will appear in quality environments.

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Trusted by Leading Advertisers and Premium Publishers

Diverse Media Solutions

You recognize economic inclusion matters in media. So do we.

As an advertiser committed to multicultural investment
you can rely on us for solutions and support.

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OUR RESOURCES

Insights to Drive Your Success

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How Advertisers Are Connecting CTV and Retail Media to Add Value

Originally published in Digiday on September 24th, 2024 Authored by: Ed Dinichert, CRO Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just a few years ago but have gone mainstream. They rose independently of each other, but marketers are now combining the two to create opportunities larger…

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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape. TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges…

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