Smart Data & Targeting For Advertisers
The ad industry is increasingly operating in cookie constrained environments. TripleLift Audiences packages audience segments spanning third-party and first-party data to deliver outcomes for advertisers today and in a cookieless future.
Elevated by our placement-level optimization, commitment to first-party data, and award-winning data activation technology, TripleLift Audiences enables audience targeting where you need it most.
Optimize for specific outcomes like high click-through rate, high viewability or high video completion rate.
Leverage publisher data, powered by our proprietary 1plusX technology, to reach your audience across cookieless browsers.
Activate your way with Private Marketplace (PMP) and Programmatic Guaranteed (PG).
In a world without third-party cookies, TripleLift Custom Audiences will enable advertisers to leverage their first-party data in secure ways to reach their ideal outcomes when third-party cookies go away.
Use cases include: