Data clean rooms with advanced AI capabilities enrich publisher first-party data and give advertisers lookalike matches. This article explains how advertisers can redefine how they target and reach audiences.
Why it matters — AI-powered data clean rooms are putting advertisers in control of their first-party data for more accurate audience reach. With the continued deprecation of third-party cookies, advertisers need new ways to reach Safari and Firefox users in a privacy-compliant manner. Simultaneously, they need to improve their outcomes. AI-powered data clean rooms are a technology that advertisers can use to improve their targeting and prospecting. Data clean rooms powered by artificial intelligence (AI) are a new way to solve for data modeling needs to improve advertiser business objectives. This article explains how this technology works and how advertisers can take advantage.