As an Associate Director, Product Marketing at TripleLift, Miranda is responsible for informing and executing the company’s privacy and identity commercialization strategy. In her role, she collaborates with a host of teams, including product, legal, and sales, to ensure the positioning of TripleLift’s portfolio approach to addressability meets the market’s needs and is communicated clearly. Miranda has also worked on several valuable projects for the company spanning the company’s native and display product lines and larger cross-product initiatives such as TripleLift’s Exchange Traded Deals (ETDs).
Before her role at TripleLift, Miranda held several positions at ad tech companies spanning product marketing, client services, and operations. Previously, Miranda was a Technical Account Manager at Rubicon Project, now Magnite, where she worked closely with DSPs to ensure platform health and unlock liquidity.
When Miranda is not launching new products and features, she is actively honing her creative writing skills — because good storytelling matters. Miranda holds a B.A. from Hollins University and studied Poetry at the MFA Program for Poets and Writers at the University of Massachusetts.