Background
A national consumer health company sought to boost campaign performance across multiple brands and highlight its Amazon-endemic products. Their goal was to reach in-market health and wellness consumers at scale and drive new customer sales, while maintaining performance against Amazon metrics.
Solution
The brand partnered with TripleLift to add Native Responsive eCommerce (REC) to their display campaigns. This unique format allowed the brand to dynamically feature product prices and ratings in real time using ASIN-level data while leveraging existing product imagery. To maximize reach among health and wellness consumers, the brand activated a mix of TripleLift Audience segments and Amazon 1st party data segments. Native REC improved overall campaign performance by driving an increase against key lower funnel metrics, including Detailed Page Views and New To Brand Purchases.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
