BACKGROUND
The agency, ameo Mindgruve, sought to boost awareness and drive consideration for a leading German home and living brand during Amazon Prime Day. They wanted to ensure that they reach their diverse audience online at scale and drive new customer sales.
SOLUTION & RESULTS
The agency partnered with TripleLift to launch a conversion-driven campaign using the Amazon Display format. By leveraging TripleLift’s creative technology and an exclusive Amazon partnership, the company transformed its creative assets into highly efficient ad placements that delivered on key performance goals.
The campaign successfully generated over 1.87x increase on ROAS, outperforming benchmarks with over 50% of sales coming from first-time customers and cross-product sales. As a result of the strong performance, the company has continued an evergreen activation with TripleLift.
