No doubt AI dominates adtech conversations, but its impact is playing out big in commerce media, especially in how advertisers extend commerce signals offsite across the open internet and CTV. We’ve only just begun exploring the possibilities.
Deterministic commerce audience data can supercharge the delivery of relevant creative across web, mobile, and CTV—or campaigns that connect all three. But this requires a recipe of commerce media and adtech specialization that’s uncommon at best.
Blending Signals, Supply, and Creative
Criteo and TripleLift have teamed up to pair deterministic Commerce Audiences with dynamic creative on premium, placement-optimized supply, where shoppers are most receptive and most likely to act.
Criteo’s Commerce Audiences provides the rich base: deterministic, SKU-level segments drawn from real product views, searches, and purchase behavior across a global network of retail partners.
Using Criteo’s deterministic Commerce Audiences advertisers are able to reach high-intent shoppers beyond retail environments—across web, mobile, and CTV—with messaging that reflects real purchase behavior, not inferred signals.
Advertisers of all types have benefited from the intent bursting from Commerce Audiences.
- 250% higher CTR on “Buy Now” CTAs for a major gaming console brand.
- 60% lower CPA for a travel brand leveraging Commerce + Travel Audiences.
- 92% incremental reach and 55% higher DPVR on an Amazon DSP campaign.
TripleLift strengthens these curated deals with high-impact creative technology designed to drive engagement and performance. These immersive formats are built to capture attention in premium environments and drive action at key moments in the shopper journey.
- 272% ROI over three years and 15% savings on data costs
- 50% increase in purchase intent for retail media campaigns
- 61% higher attention scores
While this level of capability might seem complex, activation is straightforward. A streamlined workflow enables rapid deployment of Deal IDs and creative assets, allowing advertisers to launch campaigns in their existing DSPs within days.
Inside the Curation Mix
In particular, TripleLift brings expertise in building and delivering impactful creative via captivating formats, fast and at scale. With four simple assets, TripleLift’s tech can quickly assemble a host of attention-grabbing creatives easily matched with audience intent signals.
Building on its native legacy, TripleLift has vastly expanded its library of high-impact formats to include even more engaging capabilities that align with targeting commerce audiences:
- Product carousels
- Shoppable ads
- Social-like experiences
- Countdowns and timers
- Location tools
The combination of Criteo’s Commerce Audiences and TripleLift’s high-impact creative is powerful: deterministic, purchase-based signals ensure you reach the right shoppers, while immersive creative formats capture attention and drive action in the moments that matter most.
Offsite Goes Omnichannel
Put it together, and you can see the potential of offsite commerce media becoming reality: a genuinely omnichannel solution that doesn’t ask advertisers to choose between precision and scale, commerce data and premium supply, or performance and reach.
Using curated deals, TripleLift’s high-impact creative and Criteo’s Commerce Audiences deliver engaging, premium experiences across web, mobile, and CTV. AI-driven optimization continuously refines delivery based on real-time performance signals, improving outcomes with every impression.
The result: offsite commerce media that doesn’t just reach shoppers, it moves them.
Ready to see what this looks like for your brand? Contact us to learn more.
