Last updated: 17 April 2024
TripleLift provides a suite of technology products that facilitate digital advertising. Together, we call this technology our “Platform.” It is a platform because it provides underlying technology on top of which our clients and partners can run and build their own businesses. The Platform helps facilitate the buying and selling of ads that you see online such as in web pages, apps, and video content. Selling ads helps publishers of digital content – from one-person blogs to major media companies – generate revenue to support that content, and it helps advertisers – from the smallest local businesses to the largest global brands – reach customers.
The Platform uses information about internet users and devices. Some of this information may be considered personal information (or personal data). Our customers and other third parties may use or interact with our Platform, and when they do, they are subject to contractual terms and other limitations we have put in place.
Cookies are small bits of information that we are able to store in your web browser. We are then able to retrieve that information over time when your browser loads web content that includes TripleLift. Among other things, this may enable us to recognize your web browser over time and across different sites. In the table below you will find detailed information about the cookies used by TripleLIft’s Platform. Most modern web browsers include settings that can control the use of cookies. Our collection and use of data in association with the cookies is described and governed by our Platform Privacy Policy where you will also find information about your choices and rights with respect to our processing of data.
Below you will find information on TripleLift cookies.
| Cookie Name | Domain | Contents | Purpose | Type & Lifetime |
| TLUID | *.3lift.com | Static, random, unique integer (e.g. 123456789) | The cookie is used to identify web browsers across sites and over time for ad serving purposes as described in our privacy policy. | 90 day persistent lifespan, the cookie may be refreshed each time the same browser loads a TripleLift tag or pixel |
| TLUIDP | *.3lift.com | Static, random, unique integer (e.g. 123456789) | The cookie is a partitioned version of the TLUID cookie. It is used to identify web browsers on a top-level domain over time for ad serving purposes as described in our privacy policy in situations where third party cookies are disabled.. | 90 day persistent lifespan, the cookie may be refreshed each time the same browser loads a TripleLift tag or pixel |
| optout | *.3lift.com | Static integer (e.g. optout=1) | The cookie is used to identify a browser that has been opted out | 5 years persistent lifespan, which may be renewed each time another opt out signal is detected. |
| sync | *.3lift.com | Dynamic string(e.g. CgoIgAIQ97Tcuu8uCgoIg […]rwW) | In order to transact in digital advertising, TripleLift exchanges (or syncs) identifiers with other companies. This cookie keeps track of which companies have recently been synced in order to avoid syncing with the same companies repetitively. | 90 days persistent lifespan, the cookie may be refreshed each time the same browser loads a TripleLift tag or pixel |
| receive-cookie-deprecation | *.3lift.com | Static integer (e.g. receive-cookie-deprecation=1) | The cookie is used to signal to Google Chrome that TripleLift wishes to participate in Chrome-facilitated testing modes that allow us to preview how site behavior and functionality work without third-party cookies in Privacy Sandbox. | 90 days persistent lifespan, the cookie may be refreshed each time the same browser loads a TripleLift tag or pixel |