If there’s one area in advertising where innovation continues to thrive, it’s video. In the age of distraction, savvy brands have learned that leveraging sight, sound, and motion to earn consumer attention can also lead to a more powerful connection with their audience. But the landscape is competitive, in both creativity and strategic execution.
TripleLift’s Video, Vines & Storytime event brought together industry thought leaders to share how brands can build emotional connections with audiences through video. Our VP of Publisher Development Michael Lehman led the discussion for our panelists, Intel’s Alyson Griffin, Starcom’s Jeff Pray, and Essence’s Oscar Garza.
In this discussion, the panelists share how listening to and deeply understanding your target audience can help you elevate and change your video strategy, how data can empower you to push the envelope, how a global vision that also feels localized to every region can be executed, and why there’s so much potential to make airplane commercials better for us all. Watch the full conversation below.
Interested in how branded video can increase consumer attention for your brand? Contact us at brandedvideo@triplelift.com.
