TripleLift.com Cookie Notice

Last updated August 19, 2021
This Cookie Notice explains how TripleLift uses cookies to recognize you when you visit our website at triplelift.com (our “Website”). 

Cookies and similar tracking technologie like pixels may be used for a variety of  different purposes, including to make our Website function properly, to analyze how our Website is used, to count the number of visitors and to learn how the Website may be improved. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. 

The specific types of cookies served through our Website and the purposes they perform are described in the table below:

Cookie NameDomainProviderContentsPurposeType & Lifetime
__hssc*.triplelift.comHubSpotDynamic string (e.g. 246217115.8.1615498724184)Analytics cookie which keeps track of sessions30 minutes; persistent
__hssrc*.triplelift.comHubSpotStatic integer (e.g. 1)Analytics cookie which is set to determine if the visitor has restarted their browser whenever HubSpot changes the session cookieSession cookie
__hstc*.triplelift.comHubSpotDynamic string (e.g. 246217115.3925edb5c298d932ed4ec7a7fb166bee.1615496126882.1615496126882.1615498724184.2)Analytics cookie which is the main cookie for tracking visitors13 months; persistent
apt.uid.aptrinsic.comGainsightDynamic string (e.g. AP-J3Z8PPACXKVI-2-1721152745701-96435412)Cookie which is used to distinguish users for analytics12 months; persistent
apt.sid.tripleliftsuite.comGainsightDynamic string (e.g. AP-OWPSEPKERBVQ-2-1720796482362-15562638.0.2.89ada3f9-45b1-47cf-81df-fde41499f6c2​​)Cookie which is used to distinguish users and analytics30 minutes; persistent
_ga*.triplelift.comGoogle AnalyticsStatic, unique, string (e.g. GA1.2.553234263.1615496127)Cookie which is used to distinguish users2 years; persistent
_gcl_au*.triplelift.comGoogle AnalyticsDynamic string (e.g. 1.1.780208274.1615496127)Cookie which is used to measure ad and campaign performance and conversion rates90 days; persistent
_gid*.triplelift.comGoogle AnalyticsStatic, unique, string (e.g. GA1.2.2101257892.1615496127)Cookie which is used to distinguish users24 hours; persistent
hubspotutk*.triplelift.comHubSpotStatic, random, unique string (e.g. 3925edb5c298d932ed4ec7a7fb166bee)Analytics cookie which keeps track of a visitor’s identity; passed to HubSpot on form submission and used when deduplicating contacts13 months; persistent
NID*.google.comGoogleUnique IDCookie which is used to maintain a user’s preferences6 months; persistent
TDID*.adsrvr.orgThe Trade DeskUnique IDCookie that identifies a returning user’s device. The ID is used for targeted ads.

1 year;
persistent
TDCPM*.adsrvr.orgThe Trade DeskUnique IDRegisters a unique ID that identifies a returning user’s device. The ID is used for targeted ads.1 year;
persistent
NREUM*.triplelift.comNew RelicHash, string,( ex “a87b3”)Is only created in browsers that do not support the browser Navigation API. Registers Navigation start time.Deleted when browser closes
NRAGENT*.triplelift.comNew RelicToken,string, 16 chatactersIs set only if you use browser agent version v443 or lower. Token identifier helps with cross-domain communication between the New Relic collector and the New Relic agent.Deleted when browser closes