TripleLift.com Cookie Notice
Last updated November 18, 2025
This Cookie Notice explains how TripleLift uses cookies to recognize you when you visit our website at triplelift.com (our “Website”).
Cookies and similar tracking technologie like pixels may be used for a variety of different purposes, including to make our Website function properly, to analyze how our Website is used, to count the number of visitors and to learn how the Website may be improved. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website.
The specific types of cookies served through our Website and the purposes they perform are described in the table below:
| Cookie Name | Domain | Provider | Contents | Purpose | Type & Lifetime |
| __hssc | *.triplelift.com | HubSpot | Dynamic string (e.g. 246217115.8.1615498724184) | Analytics cookie which keeps track of sessions | 30 minutes; persistent |
| __hssrc | *.triplelift.com | HubSpot | Static integer (e.g. 1) | Analytics cookie which is set to determine if the visitor has restarted their browser whenever HubSpot changes the session cookie | Session cookie |
| __hstc | *.triplelift.com | HubSpot | Dynamic string (e.g. 246217115.3925edb5c298d932ed4ec7a7fb166bee.1615496126882.1615496126882.1615498724184.2) | Analytics cookie which is the main cookie for tracking visitors | 13 months; persistent |
| apt.uid | .aptrinsic.com | Gainsight | Dynamic string (e.g. AP-J3Z8PPACXKVI-2-1721152745701-96435412) | Cookie which is used to distinguish users for analytics | 12 months; persistent |
| apt.sid | .tripleliftsuite.com | Gainsight | Dynamic string (e.g. AP-OWPSEPKERBVQ-2-1720796482362-15562638.0.2.89ada3f9-45b1-47cf-81df-fde41499f6c2) | Cookie which is used to distinguish users and analytics | 30 minutes; persistent |
| _ga | *.triplelift.com | Google Analytics | Static, unique, string (e.g. GA1.2.553234263.1615496127) | Cookie which is used to distinguish users | 2 years; persistent |
| _gcl_au | *.triplelift.com | Google Analytics | Dynamic string (e.g. 1.1.780208274.1615496127) | Cookie which is used to measure ad and campaign performance and conversion rates | 90 days; persistent |
| _gid | *.triplelift.com | Google Analytics | Static, unique, string (e.g. GA1.2.2101257892.1615496127) | Cookie which is used to distinguish users | 24 hours; persistent |
| hubspotutk | *.triplelift.com | HubSpot | Static, random, unique string (e.g. 3925edb5c298d932ed4ec7a7fb166bee) | Analytics cookie which keeps track of a visitor’s identity; passed to HubSpot on form submission and used when deduplicating contacts | 13 months; persistent |
| NID | *.google.com | Unique ID | Cookie which is used to maintain a user’s preferences | 6 months; persistent | |
| TDID | *.adsrvr.org | The Trade Desk | Unique ID | Cookie that identifies a returning user’s device. The ID is used for targeted ads. | 1 year; persistent |
| TDCPM | *.adsrvr.org | The Trade Desk | Unique ID | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | 1 year; persistent |
| NREUM | *.triplelift.com | New Relic | Hash, string,( ex “a87b3”) | Is only created in browsers that do not support the browser Navigation API. Registers Navigation start time. | Deleted when browser closes |
| NRAGENT | *.triplelift.com | New Relic | Token,string, 16 chatacters | Is set only if you use browser agent version v443 or lower. Token identifier helps with cross-domain communication between the New Relic collector and the New Relic agent. | Deleted when browser closes |
| _reb2bgeo | *.triplelift.com | RB2B | Stores the user’s geolocation, used for location-based identification and matching. | 20 days; | |
| _reb2bloaded | *.triplelift.com | RB2B | Tracks whether the RB2B script has successfully loaded to prevent duplicate executions. | 1 second; | |
| _reb2bref | *.triplelift.com | RB2B | Stores the user’s referring URL to attribute visits correctly. | 15 days; | |
_reb2sessionID | *.triplelift.com | RB2B | Holds a temporary session identifier unique to the user for use during the active session. | 30 minutes; Session cookie | |
| _reb2buid | *.triplelift.com | RB2B | Stores a persistent, unique identifier used in RB2B’s person-level identification process. | 360 days; persistent | |
| _reb2bfxf | *.triplelift.com | RB2B | Used for internal tracking within RB2B’s identification framework. | 1 month; | |
| _reb2btd | *.triplelift.com | RB2B | Used to link the visitor’s browser session to RB2B’s internal identification records. | 1 month; | |
| _reb2bli | *.triplelift.com | RB2B | Used to link the visitor’s browser session to RB2B’s internal identification records. | 1 month; | |
| _reb2bresolve | *.triplelift.com | RB2B | Temporarily stores visitor information while RB2B’s identity resolution process completes. | 2 days; | |
| _reb2butk | *.triplelift.com | RB2B | Stores a long-term unique token for persistent visitor identification across sessions. | 1 year; persistent |