Data & Targeting

Connect with your customers and drive better results…everywhere

Unlock precision and performance with advanced data and targeting technology

Welcome to TripleLift Audiences

Premium, no-cost audience and inventory curation that delivers superior outcomes

For Advertisers

Custom targeting, easy to activate

Combine the power of 1PD, 3PD IDs and unique curation capabilities to seamlessly reach your target audiences without reliance on legacy identifiers.

For Publishers

Your data, your terms

Boost yield in all environments (including ID-less) and improve fill rates without releasing control over your data and inventory.

For Consumers

Better ad experiences

Advertising suited to your interests so your digital privacy remains intact.

Drive Performance Without Added Costs

Access thousands of ready-made audiences for free. Choose from over 2,000 customizable options, activate campaigns instantly with seamless deal ID integration, and scale your first-party data across all environments—whether through TripleLift or your DSP.

For Advertisers

Combine smart data, quality inventory, and high-quality formats to connect with your audience at scale.

No Cost Audiences

Seamless deal ID activation

1P Audience onboarding and expansion across all environments

2000+ audiences (plus the ability to customize), free from legacy IDs

Off-the-shelf deal library available for easy activation directly from TripleLift and your DSP of choice

Publisher and domain-level targeting + placement-level optimization (online only)

For Publishers

Curation on your terms allows you to take control over which segments to make available for targeting

Improved fill rates in cookie-constrained environments

Lightweight yet secure activation

Our Process

How our approach to curation can work for you

Identify key attributes, audience segment information, keywords and/or inclusion/exclusion list for targeting.

Step 1

Advertiser identifies
key attributes

Identify key attributes, audience segment information, keywords and/or inclusion/exclusion list for targeting.

Step 2

Publisher content analysis

Organize all online content for each publisher and observe user interactions with content using 1P IDs.

AI models user-to-content interactions and TripleLift trains the model to recognize users who share the same attributes and behave similarly.

This curates a large pool of audiences and inventory where prospective customers may be, based on the initial attributes.

Step 3

Curated deals

Designate your audience according to:

age/gender segments
keyword based segments
behavioral segments
purchase-intent segments

Step 4

Activate in your DSP

Receive continuous data insights so you can make proactive adjustments to keep your campaigns responsive and aligned with the right audience.

Curated deals that deliver

OUR RESOURCES

Insights to Drive Your Success

View All

TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape. TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges…

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Tomorrow’s Problems, Solved Today: How Three Brands Drove Results With TripleLift Audiences

TripleLift has always been known for offering solutions that initially appear improbable, but later seem inevitable. We proved Native can be scaled across thousands of publishers and perform better than display. At the time, it sounded impossible, but now it’s common sense. We’re proving the improbable once again. Today, many industry experts consider it unlikely…

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Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences

An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.

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Lift your campaign to the next level.

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