1plusX, a TripleLift company, gave a workshop on: Winning with First-Party Data: Here’s How.” The premise was: Want to double, triple, or even quadruple your addressable audience and reach? This workshop sees how leading media groups Italiaonline and Gedi Digital are winning with a multi-faceted first-party data approach that dynamically and automatically combines cookieless solutions in real-time. The guest speakers included Elisa Agnetti, Head of Digital Strategy, Reporting & Analytics at GEDI Digital; Bastien Faletto, Senior Director of Sales SEMEA, at 1plusX, a TripleLift company; and Domenico Pascuzzi, Marketing Director Publishing at Italia Online.
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Solutions
Our creative and technology solutions deliver superior performance for advertisers and publishers by scaling personalized, engaging ads across digital platforms while respecting the consumer journey.
FEATURED SOLUTION
To build on their successful partnership with TripleLift, Raptive—a leading North American partner to digital publishers—collaborated with TripleLift to bring new high-impact formats to market, leveraging its premium inventory and scaled reach to support the product’s launch.
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Technology
Technology
Our advanced creative technology turns standard creative assets into engaging, high-performance ads, optimized in real-time to resonate across web, CTV, and retail media.
Featured Technology
Often overlooked, creative is a true multiplier for performance and the next frontier in programmatic. As the Creative SSP, TripleLift is uniquely positioned to lead this charge. We've engineered our platform for smarter creative that captures attention, tells stories, scales effectively, and delivers real impact.
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Resources
Resources
Discover the latest in TripleLift’s research, thought leadership, and media mentions.
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TripleLift is the first and only Creative SSP specializing in building a better off-site retail media experience with engaging, performance-driven advertising formats. We empower both brands and retailers to connect with consumers where they are.
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Company
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Company
We are TripleLift, a technology company rooted at the intersection of creative, media, and data. Working with advertisers, publishers, and consumers, we drive meaningful engagement and measurable impact.
Featured Update
TripleLift introduces the industry's first programmatic Pause Ads with DIRECTV Advertising
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