TripleLift, the world’s leading Creative SSP, today announced the appointment of Sabrina Anand as Country Manager for Canada. In her new role, Anand will oversee the company’s strategy and operations in the market, driving growth by deepening relationships with advertisers, DSPs, and media owners, while forging new partnerships.
Anand is a seasoned adtech leader with nearly a decade of experience at Index Exchange, where she played a pivotal role in building the company’s buy-side capabilities and expanding its footprint through strong collaboration with key local players.
Earlier in her career, she gained valuable publisher-side experience at TC Media and Kijiji (an eBay company), equipping her with a broad perspective of the adtech ecosystem.
“We are delighted to welcome Sabrina to the TripleLift leadership team,“said Bob Coon, SVP North American Sales at TripleLift. “Her Canadian market expertise, entrepreneurial mindset, and passion for innovation in the adtech space make her ideally suited to accelerate our growth in Canada and strengthen our position as the industry’s Creative SSP.“
Commenting on her appointment, Anand said: “I was drawn to TripleLift because it embodies the dynamic and inventive side of adtech. As the Creative SSP, its mission is to create tangible value for advertisers, publishers and consumers alike – a philosophy I deeply share. With the rapid evolution of AI and the surge in Connected TV, the industry is at a defining moment, and I look forward to leading the next chapter for TripleLift in Canada.”
To learn more about TripleLift and its leadership team, please visit https://triplelift.com/