We’re excited to announce that we’ve hired three new leaders to join our executive team. Please join us in welcoming Abby Hamilton as Chief People Officer, Matthew Novick as Chief Financial Officer, and Rob Deichert as GM of the Exchange.
Abby Hamilton: An Expert in Building People-First Cultures
Abby Hamilton brings over two decades of experience building, scaling, and reshaping organizations through a people-first lens. As a Chief People Officer and senior HR executive, she has led companies through complex transformations, ranging from high-growth expansions to integrations and restructuring, always with a focus on culture, accountability, and impact. Her previous role as Chief People Officer at LiveIntent saw her guide the company through transformative growth, build teams from the ground up, and play a pivotal role in their successful acquisition.
Beyond her professional achievements, Abby is a recognized leader and voice in the People space. She is a sought-after podcast guest and thought leader, known for her candid perspective on leadership, resilience, and the realities of navigating high-stakes organizational change. She thrives at the intersection of strategy and humanity: building structures that drive business outcomes while never losing sight of the people behind them.
At TripleLift, Abby is focused on shaping a world-class employee experience, aligning people strategy with ambitious business goals, and ensuring that innovation, collaboration, and growth remain at the core of the company’s culture.
Matthew Novick: A Strategic Financial Visionary with Extensive AdTech Experience
Matt brings nearly two decades of strategic financial leadership to TripleLift, with a wealth of experience as a CFO across both venture and private equity-backed companies in the adtech and healthcare sectors. At his most recent role as CFO at Guideline, he led significant initiatives, including a comprehensive cost optimization program and the implementation of new metrics to analyze business performance.
His expertise extends to complex M&A transactions, where he successfully orchestrated the sale of PlaceIQ to Precisely and led multiple strategic acquisitions. Matt has a history of achieving notable milestones, such as securing strategic funding rounds with major investors including Experian, and building financial operations across multiple international locations. His strategic acumen will be a massive asset as we navigate our next phase of growth.
Rob Deichert: An Adtech Veteran Driving the Future of Our Exchange Business
With over two decades of leadership experience across digital media, adtech, and programmatic advertising, Rob is a true veteran of the industry. He has held senior executive roles at notable companies like Criteo, TuneIn, and Rubicon Project, consistently leading teams through periods of growth, operational transformation, and product evolution. Rob is also the founder of Deichert Consulting, where he advised C-level leaders at major companies like Nexstar, Twitter, and MediaMath on everything from due diligence to GTM strategy and complex problem-solving.
At TripleLift, Rob will lead the continued growth and evolution of our Exchange business. His focus will be on scaling premium supply, enhancing auction performance, and deepening our integrations with publishers and DSPs. Rob’s deep understanding of the programmatic landscape will be vital as we continue to push the boundaries.