Since 2012, TripleLift has been focused on delivering creative technology that enhances advertising experiences for brands across the best publishers on the open internet. TripleLift now offers solutions through the Amazon DSP Certified Supply Exchange Program (CSE). Through this program, TripleLift provides advertisers with enhanced creative technology capabilities and premium inventory access, building on our decade-long experience in delivering impactful advertising experiences.
Innovation and Opportunity
DSP customers face challenges navigating abundant data and supply sources at their disposal. It’s crucial for supply and demand to align, offering guidance and tools for customer success. TripleLift’s participation in the CSE program enables us to provide advertisers with innovation across supply, performance insights and creative formats.
Inclusion in the CSE program allows TripleLift to deliver new and enhanced creative opportunities for advertisers. These solutions help streamline campaign processes for both creative and supply strategy while supporting advertising goals.
TripleLift is also committed to continuing to improve our bid logic and optimize buying mechanisms for customers. Meanwhile, we will continue to expand our partnerships with premium publishers across all addressable supply. This means more effective reach on the most premium supply.
Writing the Story of Retail Media
The digital advertising landscape continues to evolve, with industry analysts projecting significant growth in various sectors (such as Retail Media and CTV) through 2026*. TripleLift’s creative technology solutions available through the Amazon DSP CSE program help advertisers adapt to these changes by:
- Creating engaging digital experiences across multiple formats
- Providing access to diverse supply options to reach audiences effectively
- Leveraging advanced optimization capabilities for campaign performance
- Delivering relevant brand messages in premium environments
TripleLift’s innovative solutions, including Native Responsive Ecommerce (nREC), enhanced online video (OLV), and Connected TV (CTV) formats, are designed to help advertisers elevate ad experiences and achieve campaign outcomes.
Future Growth
Looking ahead, TripleLift remains focused on enhancing our advertising technology solutions available through the CSE program, expanding creative format options, enhancing optimization capabilities and advancing inventory solutions.
Ready to learn more about TripleLift’s offerings through the CSE program? Contact Taylor Stewart, Global Head of Retail Media Engagement at TripleLift tstewart@triplelift.com
*eMarketer, H2 2024