Advertisers and publishers in France can now benefit from TripleLift’s creative technology that transforms standard ads into engaging, high-impact experiences
TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced that it has opened two new offices in France – one in the heart of Paris and one in Bordeaux. This follows the recent appointment of Prune Nouvion as the company’s first-ever country manager in France and solidifies TripleLift’s ambitions for exceptional growth in the market.
TripleLift’s team in France now counts over 15 employees, representing some of the most creative and innovative AdTech professionals in the region. Establishing new physical offices for employees to collaborate and work in is part of the company’s ambition to expand and improve its offerings based on the needs of the local market.
“I am very excited that our employees in France will now have not one, but two physical offices to work from, along with the option to work from home”, said Prune Nouvion, France Country Manager. “These spaces will foster collaboration and help cultivate the sense of culture which is a key part of what makes TripleLift so unique. Additionally, by strengthening our presence in France with two local hubs, we’re better positioned to support publishers and advertisers, helping them meet their business goals and expand their audience reach.”
Frazer Locke, SVP International at TripleLift, said: “France is a key strategic market for us, and opening two hubs at the start of the year underscores our commitment to expanding both our technology and presence in Southern Europe. We’ve already seen significant traction in the market following the announcement of our global strategic partnership with Amazon and the launch of the native responsive ecommerce (nREC) solution last year, and most recently our participation in Amazon Ads’ Dynamic Traffic Engine (Beta). With Prune’s leadership, I am confident that the relationship will continue to thrive in 2025.”
TripleLift maintains six global offices with over 450 employees, has an international network of over 5,000 publishers and serves ads in over 195 countries around the world. In France, the company maintains a client and partner portfolio that consists of some of the largest and most recognised brands in automotive, retail and CPG in the region. TripleLift also works in partnership with some of the biggest agencies in France such as WPP, Publicis, OMR, Dentsu and Havas, as well as with independent agencies like Jellyfish, Numberly and Agence 79.