We are excited to announce a key partnership between TripleLift and Acxiom, the connected data and identity foundation for Omnicom. This collaboration brings together Acxiom’s world-class data intelligence, available across all devices and formats, and TripleLift’s industry-leading programmatic infrastructure to redefine how brands reach their key audiences.
By plugging Acxiom’s robust, high-intent audience intelligence directly into TripleLift’s platform, we are creating a seamless ecosystem for curated audience targeting and activation. This integration allows advertisers to scale hyper-niche or narrow-defined small-scale audiences while keeping accuracy as narrow as possible.
“Advertisers want to cut out commercial and operational friction wherever possible, and this partnership eliminates barriers between audience creation and media activation,” said Martin Wexler, EVP of product, revenue and partnerships at Acxiom. “By connecting Acxiom’s global identity data directly with TripleLift’s exchange, advertisers can reach precise audiences more efficiently — while enabling privacy-first activation at scale that gives brands and consumers confidence that relevance and responsibility can coexist.”
This collaboration is designed to simplify the workflow for both publishers and advertisers. TripleLift is onboarding Acxiom’s data catalogs, spanning over 10,000 unique audience segments, directly into the TripleLift platform. This allows for curated deal environments where premium inventory meets elite data.
While the breadth of data is impressive, the real magic happens in the optimization. TripleLift’s proprietary look-alike models and audience expansion technology allow advertisers to take Acxiom’s core audiences and scale them effectively, delivering high-fidelity reach at only 30% of the cost of traditional expansion methods.
We aren’t moving data—we are making it more affordable and actionable for every player in the programmatic space. TripleLift avoids charging any incremental data onboarding, activation, or access fees to keep CPMs as low as possible.
As the industry moves away from legacy third-party cookie-based identifiers and toward more sophisticated, privacy-conscious targeting, the combination of Acxiom’s deep data legacy and TripleLift’s innovative delivery is a game-changer.
