We’re thrilled to announce an expanded partnership with Cint, and the launch of our new server-to-server integration. This innovative integration creates a seamless, direct line of communication between TripleLift’s and Cint’s servers, allowing for accurate campaign impact measurement and significantly reducing the potential for errors.
In 2022, TripleLift acquired 1plusX, a data management platform for publishers to build and activate first-party audiences, as a first step into a privacy-first future. The use of cookieless solutions has grown exponentially, making it difficult to track campaign exposures and therefore field respondents for impact measurement studies.
Since then, we have partnered with Cint to find innovative ways to bridge the gap on tagless measurement. In 2024, we started testing if we could achieve statistically significant measurement for brand lift and awareness campaigns in a completely cookieless environment. This led to the development of our new server-to-server solution, which is not only more robust but also much more efficient.
“We are excited to deepen our partnership with TripleLift and provide a first-of-its-kind solution that empowers advertisers to measure brand lift with confidence, regardless of cookies,” said Kathryn Failon, Senior Director, Data and Measurement at Cint. “By enabling a seamless, server-to-server connection, we are making it easier than ever for advertisers to measure their campaigns in a privacy-first world.”
This new integration offers several key benefits for advertisers including:
- Seamless activation: No more tagging creatives to perform brand measurement. We can toggle the measurement on our side on a per-deal basis, making it easier than ever to activate.
- Trust and transparency: Since outcomes are measurable with an independent third-party company, brands can rest assured in achieving measurable outcomes.
- No added costs: Despite all these improvements, we are not increasing any fees or minimums to run brand lift studies.
This partnership is a huge step in our journey to building the ultimate ad curation platform. It not only strengthens our ability to deliver a full-funnel solution for advertisers but also fills a massive gap in the measurement space. For more information, please visit the TripleLift and Cint websites.
