BACKGROUND
Amazing Agency was looking to improve precision of impact their media had on the open market. Previously, delivery could be in environments that generated low-quality engagements resulting in inefficient conversion rates. Amazing Agency partnered with TripleLift to use premium inventory to focus on environments that better aligned with brand and audience objectives for Dermofarm.
SOLUTION & RESULTS
TripleLift’s 3rd party audiences allowed Amazing Agency to consolidate premium inventory into brand-safe environments that ensured a greater relevance to the target audience. Through in-flight optimizations, TripleLift achieved a significantly higher CTR compared to Open Market Campaigns and outperformed the DSP benchmark, demonstrating stronger user engagement and quality of interactions.
