Background
A world-leading global technology brand was looking to promote their product launch of new smartphones within the European region. The brand wanted to increase consumer awareness and conversions with a target audience of gamers, mobile technology enthusiasts, and households with children.
Solution
The brand leveraged TripleLift’s built-in creative technology and Stackline’s eCommerce intelligence to strategically activate an omnichannel campaign with a full-funnel approach. To ensure engagement and incremental reach among target audiences, multiple contextual deals were layered atop In-stream Video, Display, and Native REC formats. With TripleLift’s exclusive partnership with Amazon, the brand was able to transform existing creative assets into interactive, retail-media units through a seamless set up process.
Results
The campaign successfully drove product sales, with over 75% coming from first-time customers! Efficiency championed this campaign – with CPM, CPC, and ROAS metrics outperforming benchmarks. Results from a custom Attention study revealed that when using the brand’s creative on Native REC alongside other ad formats, over 50% intended to purchase the product after viewing the ad. As a result of the scaled ROAS and successful performance, TripleLift, Stackline, and the brand have continued their partnership in activating additional campaigns.
