Background
A leading US-based beauty retailer sought to build on the success of their previous in-show CTV campaigns with a fresh approach for their holiday campaign. Focused on driving holiday sales, they leveraged innovative ad formats seamlessly integrated into programming, capturing the attention of engaged viewers at key moments. This strategy aimed to maximize brand impact while aligning with the festive shopping season.
Solution
To execute the campaign, the beauty retailer partnered with TripleLift, who is known for innovative in-show and in-break CTV formats. The brand utilized premium inventory on Roku, running a network-wide campaign targeting men and women aged 18-65. With assets provided by the retailer, TripleLift developed custom creatives designed to seamlessly align with the engaging CTV environment.
Results
To measure the viewer experience of the in-show format, TripleLift deployed an eye tracking study followed by a post-exposure survey and a brand lift study for the live campaign. After exposure to the ad, the brand was top of mind with 89% of respondents and 45% higher intent to shop at the retailer. The brand lift study measured organic exposure to the campaign and it was found that the target audience of A18-44 responded well to the holiday-specific messaging as seen in several brand attribute lifts.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
