Background
Einhell, a German manufacturer of power tools and electrical garden equipment, was looking to promote their products around Amazon Prime Day through engaging creative that would cut through the noise around the event. The campaign would run throughout the month of July and drive new and returning customers to purchase on Amazon.
Solution
Through the agency Xingu, Einhell partnered with TripleLift to execute Native Responsive eCommerce Creative (REC) to promote their products on third-party native suppliers. The units automatically incorporate Amazon Product Detail Page elements such as price, current deals and star ratings. Seeing as TripleLift is the first and only SSP to power this format with Native supply, the brand was confident the campaign would perform efficiently.
The campaign drove an efficient CPM that was significantly below benchmark. CTR also performed well which ultimately led to a positive ROAS. Check out the results below.
