Native Window and Carousel Increase AwarenessAnd Consideration for Auto Brand’s Mid-Size Pickup Truck

Background

A reliable automotive brand sought out TripleLift to promote awareness of their mid-size pickup truck. They wanted to target drivers both over and under 40 years old, brand loyalists, and current owners of competitive brand vehicles by utilizing formats that are engaging, and nonintrusive to the user experience.

Solution

The brand partnered with TripleLift to drive engaging, eye-catching, and seamless ad experiences. TripleLift activated the Native Window and Carousel formats to highlight the vehicle’s features. Both formats helped audiences not only gain more aware of the promoted vehicle model, but also increase their likelihood to consider purchasing a vehicle from the brand in the future.

5ppt.

Increase in Brand Awareness

Driven by Native Carousel

4%

Increase in Consideration

Driven by Native Window

25%

Increase in Viewability

Compared to Benchmarks

Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com