Specialty Pet Food Brand Increases Awareness Among Key Audiences through CTV Spots

Background

A premium pet food brand wanted to boost awareness by highlighting the key benefits of their product to pet owners. To make an impact, they needed to connect with the right audience in an engaging environment where their message would truly resonate.

Solution

The brand teamed up with TripleLift to launch an in-break CTV campaign tailored to their ideal audience. Using Data Driven Audiences layered in DV360, along with a mix of RON and Premium Inventory PMPs, TripleLift strategically reached pet owners actively shopping for high-end pet food. To fine-tune the plan, iSpot competitive data helped identify the top genres and shows that the brand leveraged to reach their target audience, while in-flight optimizations ensured maximum incremental reach.

To measure impact, a brand lift study was conducted with Cint, tracking awareness and shifts in brand sentiment.

+7ppt.

Brand Favorability among Frequent Pet Food Purchasers

11%

Increased Purchase Intent for High HHI Buyers

+7ppt.

Agreement that “[brand] understands the unique demands of my pet”