Often overlooked, creative is a true multiplier for performance and the next frontier in programmatic. As the Creative SSP, TripleLift is uniquely positioned to lead this charge. We’ve engineered our platform for smarter creative that captures attention, tells stories, scales effectively, and delivers real impact.
This year at MadFest London, a show that calls for digital advertising to “Be Less Boring,” we explored two case studies featuring our work with Vodafone, demonstrating how quality data, media, and creative converge for unmatched results.
Creative That Connects: Vodafone Captures Attention and Brand Lift with TripleLift Native Ads
An eye-tracking study revealed how Vodafone’s native formats outperform standard display by driving deeper engagement and meaningful brand recall.
Background
Vodafone partnered with TripleLift to evaluate the impact of native advertising on brand perception, leveraging Sticky’s eye-tracking technology to go beyond standard performance metrics. The results reinforced what we know: great creative builds great brands. Backed by TripleLift’s creative tech, Vodafone’s native ads delivered stronger attention, deeper engagement, and measurable brand lift.
The Challenge
Vodafone was looking to validate the impact of its brand advertising beyond CTRs and impressions. In a media environment driven by econometric modeling and cost-efficiency, the team was looking for proof that premium placements and creative quality could drive real business outcomes.
The Solution
TripleLift conducted an eye-tracking study with 100 UK-based participants. Respondents viewed Vodafone’s native ad in a live webpage environment. The study compared the native unit to standard display, capturing key metrics like time on ad, recall, and message association. TripleLift’s proprietary creative technology ensured the ad appeared seamlessly and consistently across environments, amplifying creative effectiveness
These results highlight how TripleLift’s combination of better creative, better data, and quality inventory can deliver meaningful brand outcomes at scale.
Repurposing Social at Scale: Vodafone Scales Social Creative with TripleLift’s High Impact Flipbook Format
To promote the Samsung Fold, Vodafone transformed social assets into an immersive Flipbook experience, driving strong results across premium environments. Powered by TripleLift’s creative technology, the format was built quickly and efficiently, at no additional cost.
Background
Looking to mirror the innovative design of the Samsung Fold, Vodafone partnered with TripleLift to launch a visually striking campaign using TripleLift’s Native Flipbook format. With creative assets already developed for social, Vodafone needed a way to extend their storytelling without added production costs. By leveraging TripleLift’s creative tech, Vodafone repurposed standard assets into an immersive, high-impact experience that delivered both storytelling and performance. The campaign exceeded performance benchmarks while showcasing how better creative, combined with quality inventory and smart delivery, can unlock greater value.
The Challenge
Vodafone needed a way to visually represent the foldable design of the Samsung device across digital channels, while maximizing efficiency by reusing social assets. The goal: launch a premium creative experience with strong engagement and CTR, without additional creative development or production costs.
The Solution
TripleLift recommended its Native Flipbook format, a Native unit designed to extend visual storytelling using existing creative. TripleLift’s creative tech streamlined the build process, requiring no new production. The ad ran across premium mobile inventory and was optimized using TripleLift’s proprietary targeting signals at the domain, bid, and placement level. The result: a visually dynamic, performance-driven experience delivered through quality media environments at an efficient cost.
This campaign illustrates how TripleLift enables advertisers to do more with the assets they already have, proving that creative innovation can be scalable, efficient, and effective.
