Background
A global coffee brand aimed to boost engagement and drive awareness amongst their target audience of Holiday Coffee Lovers with TripleLift Instream video. With a clear focus on cost efficiency, the client’s key objectives were to stay under €15 vCPM and achieve strong visibility, while adhering to campaign parameters.
Solution
The campaign leveraged premium Instream placements and optimized inventory to ensure efficient, high-quality traffic, while targeting coffee lovers through TripleLift Audiences custom coffee lover segments.The campaign exceeded all performance benchmarks, delivering the allocated budget while achieving an impressive 86% VCR, 18% higher than the benchmark, and a CPM of just €4.38, 34% more efficient than the benchmark. Additionally, the campaign delivered a vCPM of €10.10— two-thirds of the €15 target KPI. As a result of the campaign’s strong performance, the brand was eager to extend TripleLift Audiences to further campaigns, aiming to build upon the success.
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