A new report from TripleLift, the Creative SSP, and EMARKETER reveals how to build and scale effective creative that drives performance.
Marketers are being asked to do more with less, and while creative is a powerful tool for growth, many teams struggle to define and scale it effectively. According to a survey of 164 marketing professionals, over 80% agree that creative drives advertising performance, but fewer than 60% report having a shared understanding of what makes creative great.
This disconnect leads to underperforming campaigns, with marketers citing limited asset updates and not enough creative versions as top reasons for failure.
As digital formats expand and budgets tighten, your creative strategy is one of the most important levers you can control. This report provides the blueprint for building a smarter, more scalable creative process. Learn how you can bridge the gap between creative vision and execution, enabling your team to align and move faster across all channels.
